Tracking Ecommerce Revenue In Google Analytics From Facebook Ad

by sg1
3 replies
  • PPC/SEM
  • |
I just started an FB remarketing ad and implemented the pixel code onto the confirmation page of our ecommerce site. FB is saying that 5 conversions have occured in the last couple days from my ad. However, GA is not reporting the revenue via the Assisted or Lack Click Conversion reports. I noticed that my developer accidentally put 2 different FB pixel tracking codes on this page. I'll have him remove one but it'll still take a few days before we understand if it works. So without having to wait and see if this is the issue, is there other reasons why GA won't track the actual sales revenue in assisted or last click conversion report?

Here is a screenshot of the GA report to give you a visual idea of what I'm referring to
Webpage Screenshot - Model Comparison Tool - Google Analytics

You'll notice no dollar amount is being reported like it is for the tinyurl.com link

How are the rest of you FB marketing gurus tracking your sales revenue in Analytics?
#analytics #ecommerce #facebook #google #revenue #tracking
  • Profile picture of the author fasteasysuccess
    May be 2 easy fixes...

    The one thing that a lot of people miss (not sure if you did) is enabling ecommerce tracking on the view (profile) settings page for your website. After that, you must use the ga.js ecommerce tracking methods in your shopping cart pages or through your ecommerce software.

    Another option of what could be...Not sure if running Multi-Channel Funnels, but if so, that data collection can be behind by i think up to two days. Like if sold today, and using multi channel...usually it's like today and yesterday won't show until tomorrow.
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  • Profile picture of the author sg1
    With regards to the first, I think you mean did I enable Enhanced ecommerce under the Ecommerce Settings in the View profile? If so, I did that already.

    And you are correct with #2; that data collection takes a couple days. But I'm already on day 4 or so. So I know it's not that either. I've asked on a couple other forums but no one seems to be able to answer this. I'm really surprised given that there are alot of people who use FB Ads to sell stuff on their ecommerce site. You'd think someone would know....
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    • Profile picture of the author cathyeglington
      Hi,

      I have the same issue. I have 23 conversions, but no revenue is showing up in the e-commerce section of analytics.

      The sessions and other data such as this is showing up correctly. I'm confused.

      Anyone found an answer?
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