Sudden drop in bing PPC campaign quality score

by AussieBrett

Posted: 9 years ago 7 replies

PPC/SEM

I have 2 different campaigns direct linking to different maxbounty products. The ads have been running for about 10 days with a quality score of 10. Suddenly yesterday the quality scores dropped to 1 on both ads with the reason being: "Landing page experience: Below average"

The confusing part is that the landing pages have not changed. Has anyone else experienced this before?

#bing #campaign #drop #ppc #quality #score #sudden

fasteasysuccess 9 years ago

One reason could be spot checks, mostly automated but occasionally will manually check and if affiliate or non-bing friendly, they try to get you to change it basically by dropping score.

Obviously not breaking rules because didn't pull your ads, they just dropped your score and now you have to pay more to be where at.

I would go in adjust, add second page to landing page with info, still bring people to main landing, then more "bing friendly".

If still issues, the huge bonus with bing and google, can always call them for ppc things, but remember this important thing...they are not marketing/sales guys, so i highly suggest not taking any advice on ads or landing pages other than what is cool or their rules, but don't take their ad advice because they want you to get more clicks, you want more qaulity clicks is which is the key.
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ra2 9 years ago

Bing checked your landing pape manually.
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Samfakroon 9 years ago

Bing has changed the way its looking at landing pages, Landing pages must be relevant and have the keywords, Titles must be relevant. That way you get good Quality Scores. Direct linking is a very bad idea.

Thank You

Sameer
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techppc 8 years ago

the account is under editorial review .same is happening with me right now . have a quality score of 8 and now it is dropped to 1 . the reason is landing page experience below average . i talked to bing and they say account is under editorial review
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Surge Calls 8 years ago

Optimize your landing page and make it relevant to your ad copy, if you are targeting a specific keyword in your ad copy make sure to have the same keyword sprinkled in your landing page.
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solarwarrior 8 years ago

Here is one of the perfect score landing pages that I have.

Try to adhere to the following guidelines.
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- techppc 8 years ago
  
  Originally Posted by solarwarrior
  
  Here is one of the perfect score landing pages that I have.
  
  Try to adhere to the following guidelines.
  
  hi solar warrior thanks for your reply but according to me the issue is not of relevance here . actually the whole account is flagged by bing and quality score will be 1 or 2 for every keyword no matter how relevant it is . Same is happening with me right now . got a qs of 8 until got flagged by bing 5 days back .Now qs is 1 or 2 .Bing support staff says account is under review but they do not tell the particular reason
  
  Thanks
  
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