PPC / BING Changes need to read!!
- PPC/SEM |
I got this today on my email. Classic.
This is just a quick email to let you know that starting on 1st August, Bing Ads will no longer serve Content Ads on Microsoft, Yahoo and partner websites.
What are Content Ads?
Content Ads are text ads shown next to relevant content on Microsoft and Yahoo websites, across our partner sites and in apps for Windows Phone and Windows.
Why the change?
Discontinuing Content Ads on websites is part of our constant effort to improve supply and deliver great results for our customers.
How does this affect you?
If you are running Content Ads, you may experience a drop in clicks and spend in your Bing Ads campaigns. Content Ads represent less than 2% of the total network traffic available through Bing Ads and most customers should see little to no impact to the overall clicks and spend in your Bing Ads campaigns.
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