Adwords rules for trademark promotion

by neha12
2 replies
  • PPC/SEM
  • |
Hi Warriors,

Today, someone told me that Google adwords has a policy to run campaign for free with trademark terms.

Example,
An IT company named ABCD has products like keywords research tool, antivirus and Mouse. Now company can run free google adwords campaign with terms like ABCD, ABCD keywords research tool, ABCD antivirus, ABCD Mouse.

Is this true or just a myth?

Looking forward to hear from you warriors soon.
#adwords #promotion #rules #trademark
  • Profile picture of the author wbakhos
    Nope not at all.. you will pay to bid on your own trademark and you will pay to bid on your own brand name.

    You may pay much less than others due to a good quality score but you absolutely will pay for the clicks.
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  • Profile picture of the author JC Web
    Originally Posted by neha12 View Post

    Hi Warriors,

    Today, someone told me that Google adwords has a policy to run campaign for free with trademark terms.

    Example,
    An IT company named ABCD has products like keywords research tool, antivirus and Mouse. Now company can run free google adwords campaign with terms like ABCD, ABCD keywords research tool, ABCD antivirus, ABCD Mouse.

    Is this true or just a myth?

    Looking forward to hear from you warriors soon.
    That's complete nonsense.
    {{ DiscussionBoard.errors[10196093].message }}

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