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what is considered successful ppc campaign ?

by bravedancer
4 replies
  • PPC/SEM
    • |
Hi,
Thanks a lot to wf. Good learning.
I created test campaigns on bing and google. Relationship self help niche.

Set low daily limit of 5 $/day.

Its running for 4 days now.

Overall I got 20 clicks from Google & 20 clicks from bing.

FB was weird. I set up the a/c and for some reason they just blocked my acct saying they noticed suspicious activity in acct info. And now no response from them to my req. Dont have their support call number too.
So,
It resulted in 5 people giving emai.
(My optin -you can click on cross and close)
But none of 5 confirmed the confirmation email.

And out of these 40 ckicks 11 of those clicked on my affiliate link as well and reached shopping cart.
Out of these 11, 1 person purchased.

So i spent about 15-20$s and got sell of 30$.

Now my q. for Gurus

1. How do i read in this ?
2. Does it reflect on quality of my landing page ?
3. I have exact keywords - focusing on how many will actually buy my affiliate product rather than more clicks.

Add has money terms so its clearly me trying to sell.
4. Any advice ?
Can cheaper ppc be considered ?
#campaign #considered #ppc #successful
  • Profile picture of the author esmarshall
    are you tracking the keywords?
    because you'll want to know which keywords are making you the sales
    also which ads are getting the best conversion
    if you aint doing these things, you wont know what to keep and what to get rid of

    hope this helps

    as for cheaper ppc, ive just done another blog post for getting cheaper clicks in bing its in the signature, take a look it will help
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    $900 off a fully active gold member MOBE account (full price $2000)...message me if your interested
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  • Profile picture of the author AmandaThomas
    Hi BraveDancer, regarding Facebook being weird. I, too, have experienced that just recently on my oldest ad accounts. Do you know how to escalate the concern to them?
    When logged in go to "report an issue" section under https://www.facebook.com/help/

    Hope this helps, it takes time but they do reply

    As for what makes a successful PPC campaign..my take on this is the more conversion at the lower cost is the best...this way you can afford more clicks than you would normally if your CPC is mid to high...

    In your case, what kind of split testing are you monitoring?
    Do you know which keywords bring in the conversions?
    Is your campaign under spending or overspending?
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    • Profile picture of the author dshipman
      I'm far from a guru or ppc expert, but what is your cpc? Seems like it might be a little high if you got 40 clicks and paid $15-20 for them.
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  • Profile picture of the author universalyoga
    I read your Post about pay per click that is really very help for me thanks for sharing.
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    Medical Billing NYC | Revenue Cycle Management Company USA
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