Google Rich Media Ads

1 replies
  • PPC/SEM
  • |
Has anyone tried Google rich media ads (RMA)? I have worked on search, display, and remarketing ads. But never get the chance to work on rich media ads.

I was just curious to know following things:-
1. what's the difference between CPC of normal display ads and RMA?
2. Are RMA ads actually produce results?
3. Is there any budget limitation to run RMA ads.

Thanks in advance!!
#ads #google #media #rich
  • Profile picture of the author Iamthetwo
    This is a tough one. I hope you don't think I'm being rude but it's a how long is a piece of string question. The results will always depend on the quality of the ad and other factors. It's always going to come down to testing different ads and formats. Plus there are many different Rich Media Ad formats, (video, drop open etc).

    I have not done any testing on average CPC etc so can't speak to that.

    Have you posted this on the Adwords forum? https://productforums.google.com/forum/#!forum/adsense
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