TIP - How to get cheap(er) Adwords Clicks sometimes 1/3 of the price or less
- PPC/SEM |
How to get cheap(er) Adwords Clicks sometimes 1/3 of the price or less
One of the most overlooked ways to get really cheap clicks on Google Adwords is using the Display Network, but it won't work unless you do it right.
Please don't underestimate this information. It will seem so simple, but it works really well. Let me give you a successful example. I took a client who was advertising in the FOREX (Foreign Exchange Trading) market and took his click average price down from 21c/35c, to 7c/11c using this very method. I know I could create a WSO for this and would charge $10 or $20 bucks. However I decided to post it for free, but please don't treat it like free information.
First this will not work for really tight niches or where there are few websites or forums who carry adwords within the same subject area or niche. But if there are lots of websites who place adsense on their site, then this will work.
Here is the biggest secret to this method and WHY people fail when testing image display ads.
Very often a person will create an ad in just one of the available sizes.
Why is this a problem?
Lets assume a person creates an ad 250px x 250px There may be 1000 websites that could display your ad based on the matching keyword, but only 50 of those sites actually place ads of the 250px x 250px size. In case you did not know, when a website owner places ads from Google, they choose ad sizes that fit within their content. Google cannot place ads of a different size on their website.
When people try image display ads in a size that very few websites display, their ad never gets shown, and the results are poor. If you don't realize this, you will conclude that the display network ads don't work. In truth your ad was only shown on 5% of the network and they may have been low traffic sites.
So now you know the secret. You must create a copy of your ad in EVERY available image size. This way, every website that can display your ad, will display your ad.
Yes this will take some time but a lot of the sizes are very similar. Usually variations on a square, rectangle, tower etc.
The next secret to this method is to create simple looking text based image ads. WARNING. it must not look like an adwords text ad due to adwords policy, but so long as it's just text it works much better than images. This is due to image blindness and how people filter out the ads when looking at a website.
That is the full story. Please realize this simple tip is powerful. The FOREX company I mentioned before were spending $1000 a month and when I did this they got more targeted clicks for $300 a month. They were ecstatic as I saved them nearly $10k a year! I use this all the time with clients now, when the niche is right of course.
One of the most overlooked ways to get really cheap clicks on Google Adwords is using the Display Network, but it won't work unless you do it right.
Please don't underestimate this information. It will seem so simple, but it works really well. Let me give you a successful example. I took a client who was advertising in the FOREX (Foreign Exchange Trading) market and took his click average price down from 21c/35c, to 7c/11c using this very method. I know I could create a WSO for this and would charge $10 or $20 bucks. However I decided to post it for free, but please don't treat it like free information.
First this will not work for really tight niches or where there are few websites or forums who carry adwords within the same subject area or niche. But if there are lots of websites who place adsense on their site, then this will work.
Here is the biggest secret to this method and WHY people fail when testing image display ads.
Very often a person will create an ad in just one of the available sizes.
Why is this a problem?
Lets assume a person creates an ad 250px x 250px There may be 1000 websites that could display your ad based on the matching keyword, but only 50 of those sites actually place ads of the 250px x 250px size. In case you did not know, when a website owner places ads from Google, they choose ad sizes that fit within their content. Google cannot place ads of a different size on their website.
When people try image display ads in a size that very few websites display, their ad never gets shown, and the results are poor. If you don't realize this, you will conclude that the display network ads don't work. In truth your ad was only shown on 5% of the network and they may have been low traffic sites.
So now you know the secret. You must create a copy of your ad in EVERY available image size. This way, every website that can display your ad, will display your ad.
Yes this will take some time but a lot of the sizes are very similar. Usually variations on a square, rectangle, tower etc.
The next secret to this method is to create simple looking text based image ads. WARNING. it must not look like an adwords text ad due to adwords policy, but so long as it's just text it works much better than images. This is due to image blindness and how people filter out the ads when looking at a website.
That is the full story. Please realize this simple tip is powerful. The FOREX company I mentioned before were spending $1000 a month and when I did this they got more targeted clicks for $300 a month. They were ecstatic as I saved them nearly $10k a year! I use this all the time with clients now, when the niche is right of course.
You can read my blog here http://sureshkumarg.com
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