AdNetworks: Cheaper clicks with more GEOs
- PPC/SEM |
Hi guys,
I have been working with a specific platform with 2 different campaigns and GEOs:
1 campaign per GEO. However this was quite expensive.
But I have been trying
1 campaign with 2 GEOs in the same campaign (same GEO as above):
This means the same keywords and ads for the 2 GEO.
Then I have noticed one interesting thing:
The CPC was way cheaper in the campaign with 2 GEOs rather than the CPC in the campaign with one GEO.
To summarize:
Campaign 1 CPC (2 geos: xxxyyy) << Campaign 2 CPC (Geo: xxx) << Campaign 3 CPC (Geo: yyyy).
Has someone an idea on how it could be possible?
Thanks a lot for your feedback.
Arnaud
I have been working with a specific platform with 2 different campaigns and GEOs:
1 campaign per GEO. However this was quite expensive.
But I have been trying
1 campaign with 2 GEOs in the same campaign (same GEO as above):
This means the same keywords and ads for the 2 GEO.
Then I have noticed one interesting thing:
The CPC was way cheaper in the campaign with 2 GEOs rather than the CPC in the campaign with one GEO.
To summarize:
Campaign 1 CPC (2 geos: xxxyyy) << Campaign 2 CPC (Geo: xxx) << Campaign 3 CPC (Geo: yyyy).
Has someone an idea on how it could be possible?
Thanks a lot for your feedback.
Arnaud