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How to Make a Killing on BING Ads

by DURABLEOILCOM
17 replies
  • PPC/SEM
    • |
Is it possible to make alot of money using pay per click through Bing Ads as oppose to using the more Expensive Google Adwords? What is the best plan of action to getting the most clicks for your $$$ and great ROI?
#ads #bing #killing #make
  • Profile picture of the author LucidWebMarketing
    You'll find that Bing is not overly less expensive (a relative term) than Adwords.

    What you should be looking at, as you said yourself, is a positive ROI, not that you'll pay $0.50 per click on one and $0.45 on the other.

    The trick in advertising is properly targeting your market and then make them an offer they can't refuse. I can bring you lots of high quality traffic with PPC at reasonable costs but if your landing page sucks, you won't make the profits you want. That's not the fault of the ad network.

    So if you do things well all along the sales funnel, from ads to landing page, you can make good profits using Adwords, Bing or whatever else. Given that Google is the most popular search engine, you don't want to not use it. Don't be blinded by what seems lower costs, which you can control yourself by being proactive.
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    • Profile picture of the author shaunybb
      hey there


      Of course there is a lot of money to be made with better ROI. Some people make $10,000 profit a day. It would be a wise idea to jump on the BING train now, as soon the CPC will increase and there will be less ROI!


      Cheers
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    • Profile picture of the author DURABLEOILCOM
      Originally Posted by LucidWebMarketing View Post

      You'll find that Bing is not overly less expensive (a relative term) than Adwords.

      What you should be looking at, as you said yourself, is a positive ROI, not that you'll pay $0.50 per click on one and $0.45 on the other.

      The trick in advertising is properly targeting your market and then make them an offer they can't refuse. I can bring you lots of high quality traffic with PPC at reasonable costs but if your landing page sucks, you won't make the profits you want. That's not the fault of the ad network.

      So if you do things well all along the sales funnel, from ads to landing page, you can make good profits using Adwords, Bing or whatever else. Given that Google is the most popular search engine, you don't want to not use it. Don't be blinded by what seems lower costs, which you can control yourself by being proactive.
      I have started a Bing Ads campaign and picked a keyword which the "Bid" is at $0.39 per click it says it is now active but I have yet to have any clicks do you know why I am not getting any clicks?
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      • Profile picture of the author solarwarrior
        Originally Posted by DURABLEOILCOM View Post

        I have started a Bing Ads campaign and picked a keyword which the "Bid" is at $0.39 per click it says it is now active but I have yet to have any clicks do you know why I am not getting any clicks?
        Send your campaign over and I will help you with it.
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      • Profile picture of the author edwinx
        1. Search volume for this phrase is low on bing, you could try it on adwords
        2. ads disapproved?
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  • Profile picture of the author celente
    DURABLEOILCOM, solarwarrior has a good read up in this ppc sector. I advise to read that.

    We are doing about $800 a day in BING, and yes you have to spend a bit.

    But you need to find the good long tail keywords, that no one else is hunting after. They are out there, trust me. Plus it had to do with your bidding, and your COPY, if you do not write good copy in bing, you will do crappily.

    its all about bidding right, using your copy, and test lots of ads, and ad copy. Kill the ads, getting lower clicks, and keep testing till you get good cheap CTR's.
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  • Profile picture of the author LucidWebMarketing
    You have one screenshot of your keyword being "buy amsoil". There's not a large search volume for that. In fact, Google shows 110 per month for the whole US and you are targeting on Bing which may mean 10 to 20. Also, the suggested bid on Adwords is $1.90 and will likely be near that for Bing. Keep in mind that is search volume, impressions. You still have to somehow get people to click your ad, if it even shows.

    You are bidding only $0.50 with a daily budget of only $2. I don't know your QS but being new it's probably below average. Your ad rank (QS times bid) may be off the first page. Given what I know, it's not surprising you are not getting your ads shown.
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    • Profile picture of the author DURABLEOILCOM
      Originally Posted by LucidWebMarketing View Post

      You have one screenshot of your keyword being "buy amsoil". There's not a large search volume for that. In fact, Google shows 110 per month for the whole US and you are targeting on Bing which may mean 10 to 20. Also, the suggested bid on Adwords is $1.90 and will likely be near that for Bing. Keep in mind that is search volume, impressions. You still have to somehow get people to click your ad, if it even shows.

      You are bidding only $0.50 with a daily budget of only $2. I don't know your QS but being new it's probably below average. Your ad rank (QS times bid) may be off the first page. Given what I know, it's not surprising you are not getting your ads shown.
      Is it better to choose popular keywords? Will that = lower PPC bids on Bing Ads? Is there a way to get a brings coupon code?
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  • Profile picture of the author tkhassan
    I don't think that you will get even 10% of traffic from these bing ads in comparison with the google ads.
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  • Profile picture of the author LucidWebMarketing
    Choose keywords that reflect exactly what your product or service is. What's a "popular" keyword? There's no such thing.

    You are using broad match. Learn about broad modified, phrase and exact match types.

    I've taken a look at your site. Few people are going to search on that brand. They are more likely to search for motorcycle oil and racing grease that you sell. A few will search for dominator grease. You also want to bring those clicks to the best page on your site for what they searched for. You don't want them to start looking and searching or you'll just lose them and you will have spent for that click for nothing.
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  • Profile picture of the author DWaters
    Interesting discussion - I have used Bing ads in the past but not recently.

    Any thoughts from folks on direct linking, which is actually the way I did best on Bing although most people do not recommend it.

    To me it makes a lot of sense that if a potential buyer puts buyer keywords into a search engine, finds an appropriate ad that they should then see the sales page for the product they want. If they instead go to a landing page that wants their email address and then at some point later they get emailed the offer for the product they want ~ that is far too many steps and too long a process. As a buyer I would never do that in a million years. That is why direct linking makes sense to me.
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  • Profile picture of the author AndrewAdamSmith
    Test keywords to see what works and remove keywords that do not convert.
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  • Profile picture of the author surajkumavat
    I Wasted $100+ just for test... nothing convert.. can anybody help me..
    I am ready to invest $80 more
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    • Profile picture of the author cooler1
      Originally Posted by surajkumavat View Post

      I Wasted $100+ just for test... nothing convert.. can anybody help me..
      I am ready to invest $80 more
      There isn't enough info in your post about what you did.

      Are you direct linking or using a landing page?
      Was the $100+ spent on advertising just one product or more than one?
      What type of product/service are you advertising i.e. physical or digital products?
      What match type(s) did you bid on for your keywords?
      How many keywords did you bid on?
      What process did you use to choose the keywords for your campaign?
      What CTR did your ads get?
      What is the avg CPC for your campaign?
      Did you split test different ads to maximize CTR?
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