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What is your average cost per click for Facebook ads?

by exoro
6 replies
  • PPC/SEM
    • |
So I finally took action and started some small-scale Facebook ads.

I am prelaunching my book as I write it and my goal is to get interested leads.

My question to you is what is your average cost-per-click (or cost-per-action) for your ads?

What I am doing is writing a normal post on my page, boosting it, and then selecting the 'optimize for clicks' option. The link inside my post would go to my squeeze page.
#ads #average #click #conversion rate #cost #facebook #facebook ads #paid search #ppc
  • Profile picture of the author SeoWrecker
    0.1$ 0.30$ . It depends
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  • Profile picture of the author aizazsaleem
    Banned
    [DELETED]
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    • Profile picture of the author exoro
      Originally Posted by aizazsaleem View Post

      i am not working on ads in FB but i know about a useful article read it about make money
      Seriously? I can see in all of your posts, you are referring people to that link. Work on your grammar though bud.
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  • Profile picture of the author TB Ann
    It really depend on niche and targeted country.
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    SELL & BUY Adult Traffic
    www.trafficbroker.com
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    • Profile picture of the author GilbertoHernandez
      Whatever answer you get, pleeeeease don't use that
      as a factor to kill your campaigns just because your numbers
      are highers than others.
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      • Profile picture of the author exoro
        Originally Posted by GilbertoHernandez View Post

        Whatever answer you get, pleeeeease don't use that
        as a factor to kill your campaigns just because your numbers
        are highers than others.
        Thanks for the advice. I guess a better metric to worry about is cost-per-subscriber. I hope to keep that under $1.
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        • Profile picture of the author GilbertoHernandez
          Originally Posted by exoro View Post

          Thanks for the advice. I guess a better metric to worry about is cost-per-subscriber. I hope to keep that under $1.
          Remember that at the end of the day what it matters is your profits.
          That should be the primary focus.

          But yes, cost per subscriber should be the metric for you if you want
          to do listbuilding.

          Say...

          You have 2 ad sets -

          1- 150 clicks at .10 and 30 leads
          2- 100 clicks at .80 and 60 leads

          Second ad set is more expensive yet it bring
          more leads, so don't kill the ad sets just because
          the CPC is too expensive, not all clicks are good clicks :-)

          Usually, the cost goes from some cents all the way up to 3-5
          bucks at average, at least from what I've seen.

          But if it is too expensive, you can always optimize your ad or
          start with website clicks, build the pixel data and then move to
          website conversions and then properly optimize
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