How To Optimize Pay Per Click Campaign

13 replies
  • PPC/SEM
  • |
I am running a campaign for cosmetic surgery clinic.How I can get maximum visit in less price.How I optimize campaign for this,,any suggestions?
#campaign #click #optimize #pay
  • Profile picture of the author Moira Yao
    You want to promote it at website? If so, you may consider the CPC or CPM ad payment method. Try to find some ad network which supports banner ads. Then you can make some different size ad with interesting content and pictures. Then there are more people noticing that. You can consider desktop in-app ads, it will lead to better result with less cost. Banner ads is also a good way.
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  • Profile picture of the author johnabay
    you need good seo planner which have at least 10 years of experience don't go with less price offer but you must go with quality service provider.
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    Providing PSD Design Service
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    • Profile picture of the author dburk
      Hi Daniels90,

      That is an excellent question and one that we see asked far too seldom on this forum. Campaign optimization is the primary function of a campaign manager. It is what you should be thinking about and doing on a daily basis.

      Before I give you specific actions to take, let me explain the marketing principles behind campaign optimization. This will essentially be Marketing 101 in a nutshell.

      One of the key concepts of marketing is market segmentation. By splitting your market audience into smaller segments you are better able to target your marketing efforts towards the needs of each segment.

      The process of optimization is simply segmenting your campaign result data into small segments and adjusting your methods in one direction, or the other, to see if you can improve performance. As long as you see improvement in that direction you continue to make adjustments until performance degrades then go back to the previous optimal adjustment. Now, with that basic concept in mind, you can find many ways to segment your audience, and many ways to make adjustments.

      First and foremost you should review your account structure. How you organize your campaigns and ad groups will make market segmentation easy, or difficult to analyze and adjust. It is virtually impossible to have a well optimized campaign without a well organized account structure. Do not overlook this step.


      For Search Marketing the most essential segmenting of your audience is handled by keyword targeting. Each keyword is an audience segment. You can group nearly identical keywords together since they are essentially the same audience segment. However, be careful to avoid broad keyword terms as they will not provide tightly focused audience segments and optimization will not be highly effective.

      Now that you have the proper account structure you can optimize ad text, and keyword bids.

      Optimizing Ad Text

      To optimize ad text you need to write ads that are highly specific to the intent behind the search terms that your keywords are triggering. Of course you will not be able to accomplish that unless you hve the proper account/campaign structure. You need ad groups that include only keywords that are tightly focused on a specific search result. If keywords are too broad, or ambiguous, then your ads cannot be specific enough to give you a high level of optimization.

      Check your Search Terms Report to verify that your keywords are triggering specific and extremely relevant search terms for each and every ad group.

      You need to write at least 2 different ads for each ad group, each ad should be highly specific and include a value proposition different form the other ad. This allows you test 2 or more vlue propositions to see which performs best. After running the d long enough to determine the winner you pause the losing ad and write another in an attempt to improve on the previous performance of the best ad.

      Optimizing Max CPC Bids

      To optimize bids, you need to adjust you bid up or down measuring the ratio of value to cost to find the optimal bid. Do this at the ad group level as well as the individual keyword level.

      Bid Adjustments.

      The baseline Max Bid settings for keywords are not the only bids you need to adjust to optimize campaign performance. There are multiple ways to segment that same data. here are a few segments that can be analyzed and adjusted:
      • Day of week
      • Hour of day
      • User location
      • Device (desktop, tablet, smartphone)

      This is just the tip of the iceberg of all that you need to know, but it should get you started in the right direction.

      HTH
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      • Profile picture of the author Jeffbub30
        Originally Posted by dburk View Post

        Hi Daniels90,

        That is an excellent question and one that we see asked far too seldom on this forum. Campaign optimization is the primary function of a campaign manager. It is what you should be thinking about and doing on a daily basis.

        Before I give you specific actions to take, let me explain the marketing principles behind campaign optimization. This will essentially be Marketing 101 in a nutshell.

        One of the key concepts of marketing is market segmentation. By splitting your market audience into smaller segments you are better able to target your marketing efforts towards the needs of each segment.

        The process of optimization is simply segmenting your campaign result data into small segments and adjusting your methods in one direction, or the other, to see if you can improve performance. As long as you see improvement in that direction you continue to make adjustments until performance degrades then go back to the previous optimal adjustment. Now, with that basic concept in mind, you can find many ways to segment your audience, and many ways to make adjustments.

        First and foremost you should review your account structure. How you organize your campaigns and ad groups will make market segmentation easy, or difficult to analyze and adjust. It is virtually impossible to have a well optimized campaign without a well organized account structure. Do not overlook this step.

        How should I organize my AdWords account? - YouTube

        For Search Marketing the most essential segmenting of your audience is handled by keyword targeting. Each keyword is an audience segment. You can group nearly identical keywords together since they are essentially the same audience segment. However, be careful to avoid broad keyword terms as they will not provide tightly focused audience segments and optimization will not be highly effective.

        Now that you have the proper account structure you can optimize ad text, and keyword bids.

        Optimizing Ad Text

        To optimize ad text you need to write ads that are highly specific to the intent behind the search terms that your keywords are triggering. Of course you will not be able to accomplish that unless you hve the proper account/campaign structure. You need ad groups that include only keywords that are tightly focused on a specific search result. If keywords are too broad, or ambiguous, then your ads cannot be specific enough to give you a high level of optimization.

        Check your Search Terms Report to verify that your keywords are triggering specific and extremely relevant search terms for each and every ad group.

        You need to write at least 2 different ads for each ad group, each ad should be highly specific and include a value proposition different form the other ad. This allows you test 2 or more vlue propositions to see which performs best. After running the d long enough to determine the winner you pause the losing ad and write another in an attempt to improve on the previous performance of the best ad.

        Optimizing Max CPC Bids

        To optimize bids, you need to adjust you bid up or down measuring the ratio of value to cost to find the optimal bid. Do this at the ad group level as well as the individual keyword level.

        Bid Adjustments.

        The baseline Max Bid settings for keywords are not the only bids you need to adjust to optimize campaign performance. There are multiple ways to segment that same data. here are a few segments that can be analyzed and adjusted:
        • Day of week
        • Hour of day
        • User location
        • Device (desktop, tablet, smartphone)

        This is just the tip of the iceberg of all that you need to know, but it should get you started in the right direction.

        HTH
        love to have this Job
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  • Profile picture of the author Noon Company
    Banned
    [DELETED]
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    • Profile picture of the author Jeffbub30
      Originally Posted by Noon Company View Post

      Yes, it is usually a problem to optimize ad budget. Especily, if cost per click can change everyday (like in Gooogle Adwords). Noon company (https://noonint.com/) has a fixed CPC, so you won't have problems with budget calculation.
      Love to try it
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      • Profile picture of the author Jeffbub30
        Love to do this job plz
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  • Profile picture of the author Marty Foley
    Originally Posted by Daniels90 View Post

    I am running a campaign for cosmetic surgery clinic.How I can get maximum visit in less price.How I optimize campaign for this,,any suggestions?
    Daniels90,

    There are other good responses in this thread, but in a nutshell the answer to your question boils down to getting a higher clickthrough rate (CTR) on your ads. Google (and Bing) reward ads with a higher position, at a lower cost than competing ads, when the CTR is higher. Higher CTRs make them more money from a given number of impressions.

    Getting a higher CTR mainly boils down to having better ads, which are most relevant to searchers. The standard way to make ads more relevant to searchers (assuming you're bidding on the right keywords for the market) is to incorporate the keywords in the ad, especially the headline.

    There are other simple things you can do to improve CTR, such as to:

    * Place only very closely related keywords into their own separate ad groups
    * Thoroughly research and use negative keywords to weed out irrelevant search queries
    * Use only modified broad match, phrase, and exact match terms, while avoiding standard broad match.
    * Thoroughly test different approaches in many ads, to progressively increase CTR, lower the average CPC, and generate more conversions at a lower cost.

    I recommend this tool for creating multiple PPC test ads: Adwords Maximizer Multivariate Ad Testing Tool

    These suggestions can give you a great head start at beating many other competing ads, establishing a foothold in the market, and generating a healthy stream of targeted traffic to the site at a reasonable cost per click.

    Marty Foley ~ Traffic & Conversion Mad Scientist


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  • You should follow these step:-

    Your landing page should be optimize according to your Product.
    choose your good keywords which are matching your category.
    Create attractive ads copy.
    target your location & targeted audience
    create site link extension & Create location extension
    work to improve quality score.
    work on click through rate.
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  • Profile picture of the author upendraets
    You should be follow below steps for PPC campaign management.

    -> Know about your target market
    -> Select keywords best suited for your business
    -> Landing page optimization

    Landing page optimization for your PPC campaign is a most valuable & critical steps for high profit. Read here How to Create the Ultimate PPC Landing Page for your PPC campaign.
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    • Profile picture of the author seangomez01
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      • Profile picture of the author sprucevn
        Follow 6 steps below to optimize pay per click campaign:
        - your goal need to be identified before optimizing
        -then, preparing exact and appropriate keywords not to have time and money waste
        - optimizing Ad Text bu using the same regulations like keywords identification
        - next, keeping seperate between display and search traffic
        - after that, designing landing page that is considered as a crucial factor for your campaign's success.
        - finally, expanding your campaign.
        Good success!
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  • Profile picture of the author MarkBlack6Adv
    Greetings,

    In order to have what you have asked you need to synergize your ads and your website's content. I strongly recommend you to use either Google Adwords or Bing Ads so you can get started. If you select the correct keywords you will also get an higher CTR rate due to the fact that people will receive what they asked for. Also, if you want, you could set some specific settings when using Google Adwords, which will allow you to select exactly where to place your advertises, and by where I mean which area, argument or even a specific website. Then proceed to let your visitors arrive in the correct landing page.

    MarkBlack6Adv
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  • Profile picture of the author vicy789
    Originally Posted by Daniels90 View Post

    I am running a campaign for cosmetic surgery clinic.How I can get maximum visit in less price.How I optimize campaign for this,,any suggestions?
    if you want optimise your budget, dont use personal acc, because it's will spend more money and the reach low.
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  • Profile picture of the author devidweb
    There are several key components to a successful pay-per-click campaign - keyword research, keyword grouping and organization, and ad groups creation and management.

    Thanks
    Devid Web
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