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Marked Reduction in the Quantity and Quality of Bing Traffic Since July

by derekwong28
1 replies
  • PPC/SEM
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Has Anybody Seen a Marked Marked Reduction in the Quantity and Quality of Bing Traffic Since July/August? My conversions fell off a cliff. I am wondering whether the revised relationship with Yahoo has got something to do with it. I wonder whether it is worthwhile to start advertising with Yahoo directly.
#bing #july #marked #quality #quantity #reduction #traffic
  • Profile picture of the author LucidWebMarketing
    Quantity (search volume) is fairly steady month to month in one account, although some items can be considered seasonal. Numbers this year within 5% of last year. So no, no reduction in quantity.

    As for quality, always trying to improve and quality (CTR) slightly up from a year ago for same ad position. Conversion rate up from 5.2 to 6.4% in October and that was a down month from the normal this year (high of 8.5% in July) and November well over 7%.

    What have you changed? Keywords and ads have an effect. Bids have an effect. Did you change your landing page. It's not so much Bing or whatever ad network you use that affect your results, it's all the things you change. Competitors can have an effect too.
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