7k visitors/d website but only $15 revenue.. Any tips?
- PPC/SEM |
The site is in pregnancy/maternalty niche, and 90% of visitors are 25-40 years of old lady. 80% is organic search traffic on mobile device. The contents of site is performing well (bounce rate is at 16% only, and 2.24 pages/session)
The monetisation strategy includes Adsense, Amazon and Sovrn. It earns on average around $5 from Sovrn, $2 from Amazon and less than $10 from Adsense. The performance on pc is doing well, so let me introduce what I am doing on mobile devices. I put two 300*250 Adsense blocks and one below-title Adsense links unit on pages, and one Sovrn block at bottom. Adsense is obviously the first priority when it comes to monetisation. The Adsense Page RPM is only $1.4(mobile), $2.28(pc), $0.47(tablets) which is way below average.
I am not a novice. Actually, I had some small success with Adsense in the past 3 years ($40,000 last year while learning English and studying at uni). After testing a lot I feel kinda lost direction. I have also started two more authority site projects a few months ago, so I need to get back some confidence to keep doing them.
Any advice is appreciated.
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Do not get between a wombat and a chocolate biscuit; you will regret it dearly!