Facebook / Referral Traffic from PPC?

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  • PPC/SEM
  • |
I'm seeing occasional conversions from facebook.com / referral and more often m.facebook.com / referral . My FB ads are all UTM tagged but my ads have dozens of 'shares' and name 'mentions' (see image below). I'm wondering if these shares or mentions are responsible for the referral conversions.



Thanks!
#facebook #ppc #referral #traffic

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