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Facebook Ads How to Target offline "Local Businesses"

by Rocky Mountain Dude
4 replies
  • PPC/SEM
    • |
I want to set up a Facebook ad that targets offline businesses in my city.
This is in Canada (if it makes any difference).

Problem I'm having is narrowing the target audience to local businesses /business owners.

When I choose my city under the 'Locations,' then I cannot narrow that audience further using 'Detailed Targeting'.

When I add options in 'Detailed Targeting' it expands my audience.

Is there a way to narrow the audience to Local Businesses?

What methods are you using to target local offline businesses?

Thanks for taking time to answer my inquiry!
RMD
  • Profile picture of the author anjaligupta
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    • Profile picture of the author dburk
      Hi RMD,

      Facebook's Local Awareness ads only allow targeting all users withing a defined location. They do not allow you to target specific individuals for local awareness ads. They claim it is for privacy reasons. See this page for more details:

      https://www.facebook.com/business/ne...ocal-awareness

      The best way I have found to target businesses with local awareness ads it to use images and ad text that is likely to only attract clicks from businesses. In other words, use the content of your ad to narrow the audience engagement to your narrowly defined market segment.

      Try phrases like "Exclusive for Business Owners" , "Small Business Special", "Exclusive Offer For Business Owners", and similar.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author Rocky Mountain Dude
        dburk,

        Thanks for the clarification - Greatly appreciated.

        anjaligupta, thanks for your input.
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  • Profile picture of the author Hubertissick
    You can use proxies to target different locations.
    You have to get a facebook bot for having large amount of views automatically.
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  • Profile picture of the author Rocky Mountain Dude
    Hubertissick,


    Would you give more detail on how that works?
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