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Budget selection criteria for PPC

by rocky110
5 replies
  • PPC/SEM
    • |
Hi Warriors,

I just wanted to ask. A company is selling me PPC services and they charged me a fixed amount per month showing my all keywords under top 5 positions in Google SERP.

I have confusion if same thing we do manually from our side. Our budget always gets increased then we expect. So how companies are doing PPC in limited budget? Is there any free hand from Google for agencies or what?

Any ideas please ?
#budget #criteria #google #limited #month #ppc #selection
  • Profile picture of the author Bright Future
    Hi, rocky110

    The rules are the same for everyone. Some agencies may have special promotions from Google but most of the time they're able to get better results just due to their superior experience and knowledge.

    I'm not sure how experienced you are with PPC but you probably know that there many factors involved. Sometimes hitting a few buttons can save you hundreds of dollars if you know what you're doing.

    However, in this case I'm not sure about if you're actually getting a good deal. As I understand you pay them for showing your ads for your keywords. I believe your goal is to get customers rather than impressions. So, low price for showing your ads doesn't mean you're actually making a profit.

    I assume that in your case the explanation could be something simple like maybe you had set the keywords to broad match when you were doing AdWords yourself and the company just changed it to exact match.
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    • Profile picture of the author rocky110
      Originally Posted by Bright Future View Post

      Hi, rocky110

      The rules are the same for everyone. Some agencies may have special promotions from Google but most of the time they're able to get better results just due to their superior experience and knowledge.

      I'm not sure how experienced you are with PPC but you probably know that there many factors involved. Sometimes hitting a few buttons can save you hundreds of dollars if you know what you're doing.

      However, in this case I'm not sure about if you're actually getting a good deal. As I understand you pay them for showing your ads for your keywords. I believe your goal is to get customers rather than impressions. So, low price for showing your ads doesn't mean you're actually making a profit.

      I assume that in your case the explanation could be something simple like maybe you had set the keywords to broad match when you were doing AdWords yourself and the company just changed it to exact match.
      Hi There,

      Thanks for your quick response and quite make sense also. Because since we are worried about getting more clicks and visitors though impressions we are not taking care the moment.

      In this case what would you recommend? Should we take care for impressions or what. Because when we run campaign from our self we set maximum budget in flexible bid strategy to show our ads on top always. Which increase our budget usually.
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  • Profile picture of the author Bright Future
    Do I hear you correctly that you are "worried about getting more clicks"? It's not the right approach. Yeah, you should be worried about getting worthless clicks but it all starts with conversion tracking to actually determine which clicks are worthless to you and which are valuable.

    Always showing your ads on top shouldn't be a priority. No wonder your budget gets spent fast. Your goal should be to make maximum profit out of AdWords not to show your ads in top positions.

    So, the answer is - you shouldn't focus on ad position, impressions or even clicks. You should focus on conversions - the actions you want people to take on your website. Actions that are actually valuable to your business.

    I would probably recommend finding an agency who can help you with that. An agency which has a result oriented approach.
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    • Profile picture of the author rocky110
      Originally Posted by Bright Future View Post

      Do I hear you correctly that you are "worried about getting more clicks"? It's not the right approach. Yeah, you should be worried about getting worthless clicks but it all starts with conversion tracking to actually determine which clicks are worthless to you and which are valuable.

      Always showing your ads on top shouldn't be a priority. No wonder your budget gets spent fast. Your goal should be to make maximum profit out of AdWords not to show your ads in top positions.

      So, the answer is - you shouldn't focus on ad position, impressions or even clicks. You should focus on conversions - the actions you want people to take on your website. Actions that are actually valuable to your business.

      I would probably recommend finding an agency who can help you with that. An agency which has a result oriented approach.
      Sounds really good. As you have pointed out the right thing that we are spending much money also and not getting our target achieved also so must something we are missing.

      Thanks mate for your advise.
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  • Profile picture of the author Nummero
    Which Company are paying less amount of money, definitely there ads are not find in top. Or they finding the impression but no clicks for that. If your suggested keywords are find good quality score then only it will find in top of the search result with less price.
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