PPC expert, feel free to ask any questions

12 replies
  • PPC/SEM
  • |
Hi guys! I see a lot of you are struggling with Google Adwords and Bing Ads campaings, so I decided to create this topic to help you out.
Being a ppc expert for 3 years now, I've gathered a lot of experience, lost a lot of money, ****ed up a lot of campaigns, and of course, still mastering my skills/knowledge.

Feel free to ask me anything!
Regards,

K.
#expert #feel #free #ppc #questions
  • Profile picture of the author webbill
    how to get 0.01 traffic from Google adword ?
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    • Profile picture of the author kubikdanon
      Originally Posted by webbill View Post

      how to get 0.01 traffic from Google adword ?
      It is almost impossible
      Unless it is super low competitive niche and your semantics is really good.
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      • Profile picture of the author dburk
        Hi K,

        Welcome to the forum and thanks for your offer to help out the newbies.

        I too struggle with AdWords and Bing Ads everyday, even after 13+ years of managing AdWords campaigns as a profession.

        For me the struggle is trying to keep up with all the changes that AdWords implements. They are on a pace of adding 200+ features per year which is a lot to keep up with. I've had to increase the education and training hours for my staff to about 20% of the payroll, which cuts pretty deep in the margins for campaign management labor costs.

        What, is your strategy for keeping up with all the new features and tactics that evolve in this niche? Do you have a structured system in place for continuing education and training?

        Are you an independant operator, or do you work as part of a team?

        What 3rd party tools do you use on a regular basis for managing AdWords campaigns?
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        • Profile picture of the author kubikdanon
          Originally Posted by dburk View Post

          Hi K,

          Welcome to the forum and thanks for your offer to help out the newbies.

          I too struggle with AdWords and Bing Ads everyday, even after 13+ years of managing AdWords campaigns as a profession.

          For me the struggle is trying to keep up with all the changes that AdWords implements. They are on a pace of adding 200+ features per year which is a lot to keep up with. I've had to increase the education and training hours for my staff to about 20% of the payroll, which cuts pretty deep in the margins for campaign management labor costs.

          What, is your strategy for keeping up with all the new features and tactics that evolve in this niche? Do you have a structured system in place for continuing education and training?

          Are you an independant operator, or do you work as part of a team?

          What 3rd party tools do you use on a regular basis for managing AdWords campaigns?
          Hi there.

          I always try to improve myself, trying to learn something new, read read read.
          Webinars, offline meeting, everything helps as long as you get something new every day.

          PPC management is not my profession really.. My degree is in Programming field, and I am getting ready to leave my day-to-day job now since I became more likje a businessman/enterpreneur whatever you call it. PPC is just something I used to do and do every day with all my businesses, which are pretty much all online. However, I am planning on opening up some IM agency in the nearest future focusing on PPC advertising and SMM.

          Since I am originally from Ukraine, I use some Russian 3rd party tools.
          Right now I am struggling from finding some POWERFUL software/service which will give me TONS of keywords. If you have something like that please share
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    • Profile picture of the author dburk
      Originally Posted by webbill View Post

      how to get 0.01 traffic from Google adword ?
      Hi webbill,

      While it is certainly possible to get $0.01 clicks, I would advice against trying that.

      There is a usually a good reason that the clicks are only a penny, and in most cases it's because the clicks have a value that is significantly less than one penny, but since that is the lowest denomination in AdWords they cannot price the clicks any lower than that. If you target that type of traffic you'll likely spend far more than the traffic is ever going to be worth.

      If you still want to pursue that worthless traffic it's rather easy to do within AdWords. Just set your campaign to "Display-Network-Only campaign type, location targeting to all countries, and you max CPC to $0.01. You will get a ton of traffic from places like Bangladesh, Nigeria, and other 3rd world countries. Most of the traffic will be from PTC sweat shops where people work 10 hour days, for as little as $1 per day, clicking on your ads all day long to earn that dollar.

      It's generally a complete waste of your time and money to pursue $0.01 clicks.
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  • Profile picture of the author revg
    Do you suggest staying away from competitive niches where there are many people using PPC to promote the same product? Or is it possible to dominate the others using some other techniques like better landing pages, copy, etc?
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    • Profile picture of the author kubikdanon
      Originally Posted by revg View Post

      Do you suggest staying away from competitive niches where there are many people using PPC to promote the same product? Or is it possible to dominate the others using some other techniques like better landing pages, copy, etc?
      Being honest, there's no such thing for me as 'competitve niche'
      You will always have someone promoting same type of service/product, since if you don't its either 1) shit niche 2) Really Really New Niche which is hard to find

      The truth is 80 % of advertisers on those platforms don't know how to advertise properly. They spend so much money on their keywords..

      So my answer is you SHOULD NOT be afraid of going into competitive niches since those are the places where you can make money.
      However, you need to work really hard on setting up your campaign in high competitve niches. You need to make sure your semantics is HUGE, negative keywords set up, ads PERFECTLY set up for every single keyword to make your ad SUPER RELEVANT, and you don't pay suggested bid
      Remember: with HUGE semantics you don't need to pay bids that get you to the first page, you can still get a lot of clicks from second, third, etc. pages.

      Regards.
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      • Profile picture of the author revg
        Ok thank you that makes sense and helps a lot!

        One more question. How would you approach making a landing page for an affiliate product that already has a landing page.

        I always hear that although making your own landing page is an extra step for the customer that in can get better results, but I am stuck on what my landing page should focus on since I will then be sending them to yet another landing page.

        Would you try to make your landing page a 'product review' page or what? I am really confused on this.

        Thanks for your help
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        • Profile picture of the author kubikdanon
          Originally Posted by revg View Post

          Ok thank you that makes sense and helps a lot!

          One more question. How would you approach making a landing page for an affiliate product that already has a landing page.

          I always hear that although making your own landing page is an extra step for the customer that in can get better results, but I am stuck on what my landing page should focus on since I will then be sending them to yet another landing page.

          Would you try to make your landing page a 'product review' page or what? I am really confused on this.

          Thanks for your help
          Being honest, I just recently started promoting CPA offers/affliate products-services with PPC since I'd never tried it before.
          I am doing a lot of direct linking in Bing. For the Google part, I would definitely make my page look like an addition to the product's landing page. So whatever that landing page does not include, you will put it on your landing page.

          Also one big thing is 90 % of the products I see on ClickBank/JVZOO/MaxBounty/whatever have awful landing pages, so I really think it is always a better idea to create your own product and try to promote it. That way that is your own business, everything is in control, and you get all the dollars from sales.
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  • Profile picture of the author erikme
    Hi there,

    I'm a newbie in the field of PPC - setting my first campaign on Bing.

    What I don't get is why you need to make keyword list for your adwords/bing campaign.

    Why not focus on one word no matter what its search volume is - were paying for clicks here.

    So for example, If I'm selling treadmills, why not focus solely on long tail keywords like "best treadmills reviews" ? (if its CPC is reasonable) or if your selling dumbbells that focus only on "best dumbbells on the market"

    So the traffic will be slower, and it will take more time for conversions, but the ROI will be higher...

    Thanks,
    Erik
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    • Profile picture of the author dburk
      Originally Posted by erikme View Post

      Hi there,

      I'm a newbie in the field of PPC - setting my first campaign on Bing.

      What I don't get is why you need to make keyword list for your adwords/bing campaign.

      Why not focus on one word no matter what its search volume is - were paying for clicks here.

      So for example, If I'm selling treadmills, why not focus solely on long tail keywords like "best treadmills reviews" ? (if its CPC is reasonable) or if your selling dumbbells that focus only on "best dumbbells on the market"

      So the traffic will be slower, and it will take more time for conversions, but the ROI will be higher...

      Thanks,
      Erik
      Is your goal higher ROI, or higher total profit?

      If you focus on ROI instead of total profit your competitors will eat you alive. They will get hundreds of conversions for your every one. You will eventually be squeezed out of the market due to lack of sales. Sure you'll have a positive ROAS, but that's just a metric. Metrics are not going to pay your bills, for that you need profit, the more total profit the more bills you can pay.

      Here's the formula for calculating profit:

      (Value Per Click - CPC ) * Clicks = Total Profit

      If you focus on maximizing ROI your click volume drops to practically nothing. Instead of making $1200 per hour, you may find yourself making only $1200 per year. Is that what you want?
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  • Profile picture of the author gadgetsu
    Hi there, I've got my certificates in adwords, and a company contacted me for an adwords campaign. I don't really know where to start from, this would be the first campaign for a client.

    My question: is there maybe a template for clients? I mean, a template with the most important questions that would help me in creating the adwords strategy plan? Any help would be great.
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