Google Adwords and Analytics showing different data

3 replies
  • PPC/SEM
  • |
Hi,

I have a PPC campaign going on for one of my websites on Google Display Ads. Now when I check my adwords account, it shows 63 clicks just yesterday but when I check my Google Analytics account, it shows only 4 visitors to the site.

Anyone knows why this is and is it possible there is some kind of click fraud happening? My analytics code is inserted properly and it is able to pick up all other data and traffic sources.

Would appreciate any help in this matter as I am just confused with the conflicting numbers.

Thanks
#adwords #analytics #data #google #showing
  • Profile picture of the author dburk
    Hi rayden78,

    Did you double check the date range to make sure you were looking at the exact same date for both reports? If so, check the timezone settings for both accounts to make sure they are both set to the exact same timezone setting. If those are correct then you may need to look deeper to find the cause.

    Check your web server logs to see if there are errors. Perhaps your website went down for a period yesterday while you weren't paying attention to it..

    Check that your Google Anaytics implementation is correct, by installing the Google Tag Assistant tool for Google Chrome and check that the implementation shows green on all pages that you use for a lander. There could be an issue that cause some traffic to not be counted.

    Compare Sessions vs Users within Google analytics, if you have a lot of sessions but few users then you have the same person, or persons making repeated visits, that could account for the discrepancy, though it is much larger than it should be unless something dubious is occurring.

    Your website may have been hacked. Scan your website for scripts that might be redirecting traffic. If you are using Wordpress with plugins or themes from sources other than the wordpress.org repository check those files for hidden scripts, this is a common issue.

    Inspect all of your ads for proper final URLs. Double check all landing pages for proper functioning whe you click the link in the ads. Check to make sure that no impressions came from ads that are now disabled or removed from your account (can occur if your Google account has been hacked).

    If none of those things help you resolve the issue, contact me via PM and I'll take a deeper look for you.
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    • Profile picture of the author rayden78
      Originally Posted by dburk View Post

      Hi rayden78,

      Did you double check the date range to make sure you were looking at the exact same date for both reports? If so, check the timezone settings for both accounts to make sure they are both set to the exact same timezone setting. If those are correct then you may need to look deeper to find the cause.

      Check your web server logs to see if there are errors. Perhaps your website went down for a period yesterday while you weren't paying attention to it..

      Check that your Google Anaytics implementation is correct, by installing the Google Tag Assistant tool for Google Chrome and check that the implementation shows green on all pages that you use for a lander. There could be an issue that cause some traffic to not be counted.

      Compare Sessions vs Users within Google analytics, if you have a lot of sessions but few users then you have the same person, or persons making repeated visits, that could account for the discrepancy, though it is much larger than it should be unless something dubious is occurring.

      Your website may have been hacked. Scan your website for scripts that might be redirecting traffic. If you are using Wordpress with plugins or themes from sources other than the wordpress.org repository check those files for hidden scripts, this is a common issue.

      Inspect all of your ads for proper final URLs. Double check all landing pages for proper functioning whe you click the link in the ads. Check to make sure that no impressions came from ads that are now disabled or removed from your account (can occur if your Google account has been hacked).

      If none of those things help you resolve the issue, contact me via PM and I'll take a deeper look for you.
      Hey thanks so much for your detailed reply. I believe the problem could be from my side as after checking not all pages were getting tracked so I have reinstalled the analytics code now and hope everything is fine. Thanks for the tip on the Tag Assistant for Chrome. I did not know about this.
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  • Profile picture of the author wbakhos
    Have you linked up the Analytics and the Adwords account?

    This happens quite a lot as it depends on redirects, pixels firing correctly.. etc etc.

    Link up your Adwords and Analytics account for better clarity and then compared 'Clicks' with 'Sessions' in the acquisition > Adwords > Campaigns section.
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