Google Adwords and Analytics showing different data
- PPC/SEM |
I have a PPC campaign going on for one of my websites on Google Display Ads. Now when I check my adwords account, it shows 63 clicks just yesterday but when I check my Google Analytics account, it shows only 4 visitors to the site.
Anyone knows why this is and is it possible there is some kind of click fraud happening? My analytics code is inserted properly and it is able to pick up all other data and traffic sources.
Would appreciate any help in this matter as I am just confused with the conflicting numbers.
Thanks
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