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Adwords ads not showing

by Matt Attack
18 replies
  • PPC/SEM
    • |
Hello,

Completely new to Adwords and attempting to use it to advertise for a physical product I'm selling. After spending some time setting up the campaign and using the ad preview tool, none of my keywords ads are actually showing.

The only reason it gives are the following:

"No, your ad isn't showing for this keyword right now. There are a number of reasons why this happens."

"Your keyword isn't triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score"

I attempted to create a question on the Adwords community regarding the issue, but low and behold I can't even do that since their forum doesn't seem to be loading correctly on all my browsers.

Adwords is doing a really good job at making me feel like I've never even touched a computer before and have no clue what I'm doing. Can anyone give some advice?
#ads #adwords #showing
  • Profile picture of the author JC Web
    You can start here by reading google's support info about ad rank and watching the video on that page: https://support.google.com/adwords/answer/1752122?hl=en

    And also this info about quality score and how it affects ad rank. https://support.google.com/adwords/answer/2454010?hl=en

    There are other related topics on boths those pages as well. So, read and view those and try to optimize your campaigns to get your quality score up. The bid part I assume is self-explanatory to you.
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  • Profile picture of the author Engineer2Blogger
    Haha yeh I can totally relate. At the start, it's a massive beast. I can think of a few reasons.

    Your quality score is too low. Your quality score has to do with your website, ads and keywords. They have to work together to show the searcher what they desire.

    Your bid might be too low. Check the keyword planner to see what bids for your keywords should be around.

    Also, you might be linking to sites barred by google. Clickbank is a no no so are most affiliate marketing sites, (CPA, etc).
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  • Profile picture of the author Bright Future
    Hello, Matt Attack

    Ad rank is a metric used by Google to rank the ads on the search results. It's mostly a combination of your bid and quality score. So, if you increase the bid or the quality score then your ad rank will go up.

    All new keywords get a quality score of 6 initially. It should update probably after accruing around 100 impressions or so. If it goes up then your ads might start showing. Or you can just increase the bids right now.

    Another thing you can do is add some extensions as they also impact the ad rank.

    Also, check if you're actually getting impressions and clicks. Sometimes Google says that ad rank is too low but the ads are actually showing.
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  • Profile picture of the author Vintage Leather
    Adwords can be a nightmare sometimes and a huge black hole for cash.
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  • Profile picture of the author wbakhos
    Ad rank, as it says, could be low due to your bid or the quality of your campaign+landing page.

    If you are running search what are your max bids set at?

    Also if you are bidding on single keywords with a broad match type these will lead to low quality score because they are not defined enough.
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  • Profile picture of the author Intellipro
    For the Adwords Ads- its totally depends upon quality factor and budget you can say An Ad Rank. if you have high budget,your ad will be on Google also quality factor does matter- if you have a good title and description line 1 and line 2- it will definitely be up and quality criteria .At initially stage it shows Rank 6 out of 10 and then after displaying ads it will shown up and rank might be increase as well
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    • Profile picture of the author Matt Attack
      Thanks for the input guys. I have changed most of my keywords to exact match and some to phrase match (from broad match). I'm wondering if I should have an ad group for each keyword, would this help improve quality score?

      Also, the site is definitely not banned from Google, as it is my own site. I've been getting sales directly from organic traffic for a few years, with Feb & March being the best months so I decided to start a PPC campaign these months to try and boost sales even more.
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      • Profile picture of the author Bright Future
        Originally Posted by Matt Attack View Post

        Thanks for the input guys. I have changed most of my keywords to exact match and some to phrase match (from broad match). I'm wondering if I should have an ad group for each keyword, would this help improve quality score?

        Also, the site is definitely not banned from Google, as it is my own site. I've been getting sales directly from organic traffic for a few years, with Feb & March being the best months so I decided to start a PPC campaign these months to try and boost sales even more.
        Probably a smart move to start with phrase and exact. Broad match is often too broad.

        A separate ad group and ads for each keyword can improve the quality scores. However, first you need to check your scores and see what exactly is going on.

        If you go to the keywords tab within your AdWords account, you'll see a white speech bubble in the status column. If you click on it then you'll see that three things are taken into account when measuring quality score: Expected CTR, ad relevance and landing page experience.

        So, if everything is fine with the first two then there's probably not much point in putting those keywords into separate ad groups.
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        • Profile picture of the author Matt Attack
          Originally Posted by Bright Future View Post

          Probably a smart move to start with phrase and exact. Broad match is often too broad.

          A separate ad group and ads for each keyword can improve the quality scores. However, first you need to check your scores and see what exactly is going on.

          If you go to the keywords tab within your AdWords account, you'll see a white speech bubble in the status column. If you click on it then you'll see that three things are taken into account when measuring quality score: Expected CTR, ad relevance and landing page experience.

          So, if everything is fine with the first two then there's probably not much point in putting those keywords into separate ad groups.
          I checked the three parameters as you described, they are all listed in green text as "Average", yet I have a big red NO stating my ads are not showing.
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  • Profile picture of the author Evan887
    I would also highly recommend looking at your searched terms to see what people are searching for. As you ramp up, you should really check which keywords are converting and which ones aren't. Also, if you have some keywords that have a super high cost of conversion, you might want to look at cutting them.

    Another recommendation is to make sure you are adding negative keywords. This is a common miss when setting up an account. This article has good starting list:

    https://www.techwyse.com/blog/pay-pe...hould-include/

    Google recently instated a rule that they automatically give you a quality score of 6 to start (good faith measure), but your quality score can increase/decrease over time.
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    • Profile picture of the author Matt Attack
      Originally Posted by Evan887 View Post

      I would also highly recommend looking at your searched terms to see what people are searching for. As you ramp up, you should really check which keywords are converting and which ones aren't. Also, if you have some keywords that have a super high cost of conversion, you might want to look at cutting them.

      Another recommendation is to make sure you are adding negative keywords. This is a common miss when setting up an account. This article has good starting list:

      https://www.techwyse.com/blog/pay-pe...hould-include/

      Google recently instated a rule that they automatically give you a quality score of 6 to start (good faith measure), but your quality score can increase/decrease over time.

      Evan, that's a good read - however I'm not sure it applies since I'm pretty much using all exact match?
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      • Profile picture of the author Evan887
        Exact match may be limiting. You may not find converting traffic that way. If you do, that's great!

        Eventually you should go back to modified broad match and make sure you have the negatives. That way you have a chance to learn quickly about what converts.
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        • Profile picture of the author dburk
          Hi Matt,

          I will try to help you out.

          First use the AdWords Keyword Planner tool and check to make sure that the keywords you have selected actually have significant search volume. Check the Keyword Status column for low volumne, Below first page bid estimate, disapproved keywords, or site suspended messages.

          Learn how to check and understand Quality Scores.

          This video will help you understand how the ad auction works and the importance of ad relevance and Quality Scores:


          You are very likely to find out what the issue is by checking those things. Once you do, come back here and post what you find and I will try to help you resolve the issue.
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          • Profile picture of the author Matt Attack
            Originally Posted by dburk View Post

            Hi Matt,

            I will try to help you out.

            First use the AdWords Keyword Planner tool and check to make sure that the keywords you have selected actually have significant search volume. Check the Keyword Status column for low volumne, Below first page bid estimate, disapproved keywords, or site suspended messages.

            Learn how to check and understand Quality Scores.


            You are very likely to find out what the issue is by checking those things. Once you do, come back here and post what you find and I will try to help you resolve the issue.
            Thank you for the info, I have bookmarked it and will be going through it later today when I have a chance. FYI - my keywords are pretty low search volume as it is a very niche product. The top keywords have roughly a couple thousand exact monthly searches.

            I just wanted to note here that one of my keywords now has 3 impressions and one click, and I never changed anything. However when I go to the Ad tools and preview this keyword it still says the ads are not showing for it because of quality score. If it's not showing how are the impressions and clicks?

            Thanks again guys
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            • Profile picture of the author Bright Future
              Originally Posted by Matt Attack View Post

              I just wanted to note here that one of my keywords now has 3 impressions and one click, and I never changed anything. However when I go to the Ad tools and preview this keyword it still says the ads are not showing for it because of quality score. If it's not showing how are the impressions and clicks?
              That's what I mentioned previously. Sometimes Google says that ad rank is too low but the ads are actually showing.

              To sum it all up - basically your keywords have little to no impressions and that's why they most likely have a quality score of 6. You can't really improve it until you've received some impressions. So, what you can do to get them off the ground is to just increase your bids.
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              • Profile picture of the author Matt Attack
                After reviewing my data, another question comes up. For my top keyword (so far) it's telling me my bid is below the first page estimate, yet it says the ads average position is 3.0, so is this not conflicting data?
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  • Profile picture of the author Ivanjoinstone
    Ad Rank determines your ad position -- where your ad shows on the page in relation to other ads -- and whether your ads are eligible to show at all.

    https://support.google.com/adwords/answer/1752122?hl=en
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