What PPC network to choose?

by Sosik1
3 replies
  • PPC/SEM
  • |
Hello

I have made my landing page which is promoting a free PDF, and my email list almost set up. Here is the question: Which network should i choose, and how to make it convert?
#choose #network #ppc
  • Profile picture of the author Bright Future
    Hello, Sosik1

    A lot of depends on your offer but in general you should try all the major PPC networks to test them out and see which work better with your offer.

    AdWords might not be the top choice as thin landing pages with a free pdf email submit often get disapproved. Bing and Facebook have less strict rules.
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    • Profile picture of the author Sosik1
      Thanks for fast reply. I've been thinking about 7search or Facebook. I think we'll go with Facebook for now. Do you have any tips on how to not get banned on fb?
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  • Profile picture of the author Bright Future
    A very good tip would be to start with reading their advertising policy - https://www.facebook.com/policies/ads/

    Besides that, I always think that eye test is important. Just put yourself into the shoes of your potential customers. Does the landing page look shady? Would you think it's some kind of a scam?
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