Exactly How You Can Make $100.00 a day on Bing

by 115 replies
Bing marketing is one of the best untapped platforms in the world where you could post campaigns
without the fear of getting banned. It is much like Adwords during its infancy.

Over the course of a few months, I have seen students making more money
with Bing more than they could imagine.
(You can find such success stories in this thread)

With OVER 5 years experience of managing campaigns and coaching, here are some
tips I decided to reveal for the benefit of those who are struggling to break the first
buck with their campaigns or wish to pursue a path where you don't have to trade in
5 days of work just to get 2 days of rest...(It still doesn't make sense to me today)

#1 Always stick with niches that are easy to sell

Would it be easier to sell water to a someone in a desert or ice to an Eskimo?
Many newbies make the mistake of interpreting popularity or passion with its sales potential.

During the gold rush, there was definitely a huge surge in interest to dig for gold.
However, the popularity of gold digging doesn't mean it is profitable.
First of all, it is costly and time consuming to find that right patch of goldmine.
Secondly, you aren't the only digger in the field.

The group that profits most from the gold rush wasn't the gold diggers, they are
the merchants that sell spades to the gold diggers. When you encounter a popular niche,
always think of ways on how to profit from it without competing with the competition.

For example, the ever popular and competitive MMO niche is a perfect model for illustration.
Instead of bidding for competitive keywords in MMO, is there any tool or complementary
product that the group couldn't do without with which you can bid for a much lower price
than the rest?


#2 Track, track and track
The difference between a barely profitable campaign and a ever growing campaign is the
knowledge the marketer possess with his data.

Why does this keyword convert while other don't?

For example, back in the days when I was bidding in the acne niche, I discovered keywords like
"acne forum" or "acne support" doesn't convert as much as "acne product" cause people who are looking
for a specific acne product are more likely to make a purchase compared to someone who are just looking
for support.

I wouldn't know if I don't have such data at my disposal.

Hence, I always manage to outbid others and gain a respectful profit margin cause I know
my audience better than my competitors.

You can track by using inherent Bing tracking tools or Prosper202.
Either of which is free and good enough for starters.

#3 Make sure you target the right location

Many people make the mistake of running international and see red in their campaigns.
That is when they rant about "poor" quality of traffic when others like me are smirking in the corner.

#4 Keep your quality score to at least 9-10

This will not only keep you CPC down, but also improve the frequency of the appearance of your ads.
Here is a brief summary what make up the quality score and how you can improve them.


#5 Get your research done

You will see in my advanced targeting option.
I literally focus on female, aged between 25-64 cause I know they have buying power.

On Monday to Friday, I set time when they will be at home from work cause the tendency of them stay fixated to my sales generating landing page with a credit card on hand are slimmer if they are working.

On weekends, I typically set it after 8am when they wake up to 12 midnight. This helps to reduce bot clicks or fraud clicks by your competitors. (Guess they need to be out on a beautiful Sunday too? )

I hope this helps.
If I am free, I will release more powerful tactics that will get people to flash their credit cards to your offer.

Here is an example of a perfect quality score landing page that I have.
#pay per click/search engine marketing (ppc/sem) #bing #guide
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  • Profile picture of the author solarwarrior
    I would like to reveal some of the insider secrets I have shared with my students on how you can keep competitors away from your castle by building several moats around it. (and why direct linking is costing you more than you think)



    #1. Go for a subscription based product/service
    A subscription based product/service make sure you get paid MULTIPLE times for the initial effort you have put in to get your subscribers.

    That's why insurance companies and universities are willing to pay up to 100 buck (yes 100 buck with 2 zeros behind it) per click for their campaign. (so 2 buck per click doesn't seem that costly after all? )

    That's because once their subscribers get into their funnel, they are billed every month/semester for their packages.

    Conclusion: Increase the value per customer so you have a bigger budget than anyone to outlast and outbid anyone in your turf without hurting your profit margin.

    #2. Know your customer better than anyone else
    Does your customer buy your product/service during the day or night?
    What are the pain points that need to be resolved immediately?
    Is there any existing needs that have not been met yet?

    Create survey forms and do a weekly mailing to probe on their pain points and any improvement that can be make to an existing clickbank product/cpa offer.

    If you can create a better product than your offer, won't it be more sensible(albeit more profitable) to sell it yourself through your own list than helping someone else to sell for a cut?

    Conclusion: Make use of your existing Clickbank and CPA offer only as a leverage to gain more customers and build a bigger list. Without a list, you are back to zero even you are making 1,000 a day. Period.

    #3. Joint Venture On Steroid
    Now you have a list. It's time to do some joint venturing. Try to find similar vendors or webmasters in your niche and do a % rev share if they are willing to promote your product/offer.

    The best way to do that is having a high EPC (easily obtainable if you have a good converting list) and building a good relationship with them before you even start approaching them.

    This is the fastest and most profitable way to grow since you are leverage on their assets to build a BIGGER list. (and a heap of greenbacks too)

    Conclusion: Money do make more money. But in internet marketing, having a list and a good relationship may open more doors than money does. This is the best and fastest way to grow without relying on any advertising platform.

    I hope by the end of this thread, you are convinced having a good lander is the way to go.

    Final conclusion: At the end of the day, you want a reliable and stable business that can feed your family for generations to come.

    Making money is not that hard if you spend 16 hours a day grinding it. (just like how those office rats wearing branded suit at Wall Street..)

    But being able to make money while being able to attend your child's graduation ceremonies, birthday parties and attending to every hour of his/her life with your spouse is a whole new level altogether.

    The power of PPC lies in its reliability and a well-oiled structure that make money work for you instead of you working for the money.

    I hope this post has enlightened some of you in some way. Good luck!
  • Profile picture of the author sunlead6792
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  • Profile picture of the author kubikdanon
    Originally Posted by solarwarrior View Post

    Here are some optimization tips I hope you will find it useful in the days to come.
    #1 Make sure you target the right location

    Many people make the mistake of running international and see red in their campaigns.
    That is when they rant about "poor" quality of traffic when others like me are smirking in the corner.

    #2 Keep your quality score to at least 9-10

    This will not only keep you CPC down, but also improve the frequency of the appearance of your ads.
    Here is a brief summary what make up the quality score and how you can improve them.


    #3 Get your research done

    You will see in my advanced targeting option.
    I literally focus on female, aged between 25-64 cause I know they have buying power.

    On Monday to Friday, I set time when they will be at home from work cause the tendency of them stay fixated to my sales generating landing page with a credit card on hand are slimmer if they are working.

    On weekends, I typically set it after 8am when they wake up to 12 midnight. This helps to reduce bot clicks or fraud clicks by your competitors. (Guess they need to be out on a beautiful Sunday too? )

    I hope this helps.
    If I am free, I will release more powerful tactics that will get people to flash their credit cards to your offer.

    Here is an example of a perfect quality score landing page.
    Hi solarwarrior,

    May I know which keyword research tool do you use in order to scrape maximum number of keyword results?
    • Profile picture of the author solarwarrior
      Originally Posted by kubikdanon View Post

      Hi solarwarrior,

      May I know which keyword research tool do you use in order to scrape maximum number of keyword results?
      The simple and free Bing tool.

      You don't need Maximum number of keyword,
      you only need some keywords that drives good traffic
      and sales volume.

      Understand the distinction and you will be way ahead of the pack.
  • Profile picture of the author solarwarrior
    It depends on the search volume of the keyword.

    For keyword with lower search volume, I will use phrase or broad.

    For keyword with higher search volume, I will stick to exact.

    If I need to scale up on profitable keywords, I will use phrase or broad too.

    HTH.
  • Profile picture of the author mayank kumar
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  • Profile picture of the author solarwarrior
    Originally Posted by mrloo View Post

    Hi, this is very informative and now I get it on how to use the lander. Is it possible to show us a sample Lander to see how you pursuade or approach the people to buy the offer and at the same time build a list of emails?

    Appreciate if you can post that here so a lot can benefit from it or PM it to me :-). Thanks a lot
    I have a request for a lander template and decide to do mockup on it.

    This is just meant to be a general guide and I am not responsible
    for any monetary losses or legal repercussions if you follow it.

    Try to play around with words like
    - Enter your email to verify you are a human
    - Enter your email to get exclusive bonus
    - Enter your email to get discount and etc

    This is the best and the farthest I can help.

    Hope it helps.
    • Profile picture of the author dimager2003
      Originally Posted by solarwarrior View Post

      I have a request for a lander template and decide to do mockup on it.

      This is just meant to be a general guide and I am not responsible
      for any monetary losses or legal repercussions if you follow it.

      Try to play around with words like
      - Enter your email to verify you are a human
      - Enter your email to get exclusive bonus
      - Enter your email to get discount and etc

      This is the best and the farthest I can help.

      Hope it helps.
      - Does this website must have more pages (some articles, about page) or single page is enough for them?

      - This page draft has hardly any content - is it good enough as a presale page or it is only good as a squeeze page? If no - any chance you can post here a draft for a presale page? If you have a real life example (that will not expose you niches) maybe it is even better.

      - what do you say about "success story" presale style where you tell the user a story like you had the same problem and how you found a solution and the solution is this ebook you are selling. I had a good conversion rate with it in Ex-Back niche but it was so long ago and I don't know if this still works.
  • Profile picture of the author solarwarrior
    What happens if you are low on budget and can't afford to pay for 1st position?
    You use differentiation to get the most attention to your ad even position is not in your favor.

    To illustrate my point, I will use an example below.


    To be fair, #1 is always the best spot to be cause that is how Bing and similar search engines make more money out of us.

    However, as you have kindly pointed out, this leads to high CPC that may erode your earnings over time.

    One of the ways you can counter that is to target and appeal to different demographics of your audience.

    If you have notice,
    #2 counter their disadvantage by targeting working mum only.
    #3 counter their disadvantage by targeting people who are interested to dabble in stocks.
    #4 counter their disadvantage by targeting lazy people in general.

    I would not try to go for #5 and below cause it will result in reduce visibility of my ads.

    There are also many ways to increase your profit margin, one of which is to negotiate a higher payout from your merchant.

    To answer second part of your question,

    DO NOT MISTAKEN CONVERSION RATE AS CLICK THROUGH RATE.

    Ad position has no bearing at all with your conversion rate.

    It is more important to ensure you get high CTR so you can get higher quality score and greater visibility over time.

    Hope that answered your question.
  • Profile picture of the author Dave1529
    Nice Bing ads postings. I like how you talk about the differentiation to get peoples attention when you can't get top. I have still gotten good CTR when not in the top because I tried to stick out compared to other ads
  • Profile picture of the author solarwarrior
    Keyword Planner can be found as shown.

    The best keyword are those with commercial intent.
    For example, "buy", "product name", "review" and etc.

    For advanced marketer, we will go a step further and
    add negative keywords to prevent them from showing up.

    For example, you would want to block the word "refund"
    to save on cost on people searching for refunds which
    are not beneficial to your campaign.
  • Profile picture of the author cooler1
    You said to keep the quality score at least 9-10.

    If some keywords have a quality score below 9, do you recommend pausing those keywords or does it only matter what the overall quality score is?
    • Profile picture of the author solarwarrior
      Originally Posted by cooler1 View Post

      You said to keep the quality score at least 9-10.

      If some keywords have a quality score below 9, do you recommend pausing those keywords or does it only matter what the overall quality score is?
      If those keywords bring in sales, why should I pause them?

      Keeping the quality score above 9 give you substantial advantage
      in achieving higher profit margin compared to your competitors at
      the ads level.

      They should not be used to determine which keywords should be paused.

      I will only pause keywords if they are not bringing in sales or they
      are too costly to bid on. (example, the cost of bidding > profit)

      However, sometimes I will bid aggressively (sometimes at a loss) to chase
      my competitors away. This will discourage them from starting a bidding war
      with me and allows me to reap more profits by dominating the niche in Bing.

      The only way to sustain a bidding war is to create a profitable funnel which
      deploy a loss leader bidding strategy by bidding more than your competitor outfront,
      in order to upsell a higher pricing item at the backend to recoup the loss you make
      at the front.
  • Profile picture of the author jeztah
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  • Profile picture of the author liam0706
    Thanks for this post ... man im doing this right after i submit this ...
  • Profile picture of the author solarwarrior
    I always have people who asked, "Which is better? Lander or Direct linking?"

    Both have its pros and cons.

    But if you are bidding in competitive niches,
    or simply can't afford to bid more, then
    you have to work more by building a lander.

    You simply can't have both ways, can you?

    Here is the diagram I manage to draw out to illustrate the beauty of having a lander.
  • Profile picture of the author Joint Heirs
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  • Profile picture of the author yahweh
    Thanks Solarwarrior for the coaching and setting up this guide.

    I couldn't believe this method works until I make my first sale.

    It was only 2-3 months later, I saw my first success as a newbie!

    For those out there, never ever give up!

    Those who said this stuff does not work are trying to force people to quit so they have less competition for themselves.

    If I can do it, so can you!
    • Profile picture of the author owenlee
      Originally Posted by yahweh View Post

      Thanks Solarwarrior for the coaching and setting up this guide.

      I couldn't believe this method works until I make my first sale.

      It was only 2-3 months later, I saw my first success as a newbie!

      For those out there, never ever give up!

      Those who said this stuff does not work are trying to force people to quit so they have less competition for themselves.

      If I can do it, so can you!

      Congrats!!

      Which type of landing pages are you using?and are you building a list? I have been trying hard to build a nice small niche site as landing page...
  • Profile picture of the author solarwarrior
    If you can't afford a dedicated tracker to track your sales,
    you can put customized Clickbank ID to track individual sales.

    So you can use keyword1, keyword2, keyword3 and so on
    to create multiple links and see which keyword works for you.

    Hope it helps.
  • Profile picture of the author Hearn
    I feel like I gave up too fast on Bing. I was getting clicks for 8-10 cents on average but very few opt-ins and none of them were showing in the dashboard(I'm fairly confident I added the tracking code correctly). I had to track them using PrettyLink. So I was quite far away from sending traffic to a sales page directly.

    Great thread thanks for sharing. Might motivate me and others.

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