What should a landing page look like for PPC?

by ncloud
4 replies
  • PPC/SEM
  • |
If you're in affiliate marketing and you're doing solo ads to get traffic, you might have a landing page where people can download a free book or report from you in exchange for their email. The landing page might have a cover picture of the free book, the title of the book, a download link, and maybe some bullet points about what they'll get from the book.

But, what if you were driving PPC traffic to a landing page? Should it look the same or different? I'm not sure what a PPC landing page should look like, I can't find any examples in Google that are from affiliate marketers. Anybody have any good examples?
#landing #page #ppc
  • Profile picture of the author jamescanz
    Originally Posted by ncloud View Post

    But, what if you were driving PPC traffic to a landing page? Should it look the same or different? I'm not sure what a PPC landing page should look like
    It shouldn't really make a difference...

    As long as it is compliant and it converts (this is where testing comes in, eveyones favorite thing to do!)

    Originally Posted by ncloud View Post

    Anybody have any good examples?
    Search Bing for some common buyer keywords and you'll get plenty of landing pages as examples
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  • Profile picture of the author dburk
    Hi ncloud,

    As long as the marketing message on your landing page is consistent with the marketing message in your ad, and the landing page complies with the ad platform policies, you should be just fine. Within that set of guidelines, do whatever makes the most sense and test to validate that it is working.
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  • Profile picture of the author getbread
    You can use the same type of squeeze page used on solo ads to get subscribers.
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  • Profile picture of the author guptanisha80
    Its depends upon your business model and requirement.
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