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Whats the best Ad CTR on Bing you`ve ever gotten ?

by jimkirk1943
2 replies
  • PPC/SEM
    • |
Hi guys,
Just wondered what the best ad CTR you`ve ever gotten with your ads on Bing ? And what do you find is the average ad CTR in your campaigns ?

Cheers
#bing #ctr #you`ve
  • Profile picture of the author jamescanz
    Funny you've asked because it's something I don't check often (unless it's EXTREMELY low).

    As long as the quality is 7 or over...

    And I'm getting clicks at a cost I want...

    And I'm getting leads under a specific cost...

    Oh and I'm making profit...

    Then the CTR can do as it wishes
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  • Profile picture of the author LucidWebMarketing
    Not that it would help you any knowing this for your own campaigns since CTR is based on the ad and the position but I've got one averaging position 1.2 and getting 35.2% so far this year in over 100 impressions. Many others over 25%. How about one of 29.6% (over 650 clicks) AND converting at 11.6% for a physical product? On Bing, 31.0% and converting 10.3% in 1200 clicks.

    While CTR is important, it needs to be put in perspective. That's where QS comes in. I too am not happy unless it's 7 or more. That's my job after all, to have great campaigns for my clients.

    Mentioning any CTR across any campaign is irrelevant. It may sound impressive to some but the bottom line at the end of the day is if it was profitable.
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    Profitable PPC Campaigns Don't Happen By Accident
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