CPA versus CPC
- PPC/SEM |
Hi all,
I apologize if this question has been asked before, but I'm curious to know what are the general rules of thumb for using CPA or using CPC. I understand the basic concepts of what each do, but I would like to know a little more in-depth of when to use CPA bidding and when not to.
When do you decide to us CPA bidding? What factors go into deciding if you should use it or not? What scenarios are best to keep using CPC bidding?
My current client is an e-commerce company and I'm debating if I should use CPA bidding or not. Any help is much appreciated! Thank you!
I apologize if this question has been asked before, but I'm curious to know what are the general rules of thumb for using CPA or using CPC. I understand the basic concepts of what each do, but I would like to know a little more in-depth of when to use CPA bidding and when not to.
When do you decide to us CPA bidding? What factors go into deciding if you should use it or not? What scenarios are best to keep using CPC bidding?
My current client is an e-commerce company and I'm debating if I should use CPA bidding or not. Any help is much appreciated! Thank you!