Facebook ads cost increased rapidly, anyone faced that?

Hey, is there anybody realized about this issue? Please help on this, as I worried is just because of some wrong setting on my side.

This is the screenshot of my FB ads setting, you can see the "Suggested Bid" is at $12.98 USD for this example: View image: ads

Hope somebody can help me on this. Thanks!

Additional information:
I have checked what is the average price around the Internet, and I found that people saying that desktop news feed average cost is not that high.
This is the blog (it is updated at April 2016): https://adespresso.com/academy/blog/facebook-ads-cost/
This is the price: https://sitecdn.adespresso.com/wp-co...art-cpc.03.png

Anybody has any idea on this?

I actually noticed that too. Would also be interested in the following question, "What is going on?"

Yes the price has increased significantly over the last year. I assume it's due to competition unless Facebook is manipulating data. It should be a simple biding system and the price decided by the free market(demand and offer).

Yet your price for clicks is very high. You should split test different audiences, starting more broad and then narrowing.

Did you use Optimize for Clicks and Pay per Click?

I have certainly noticed this.

I ran ads a couple of months ago at $0.30 per website click. I check them now and the suggested manual bid is $30! Not for a conversion. $30 for a website click.

That is an extreme example but all ad costs have gone up massively. Even PPE ads getting very good engagement are costing $1/$1.50 per engagement. I just can't run ads profitably anymore.

Yes, there has been a big spike with FB ads. That's because there is a lot of new training courses out there on doing FB ads. So you have all these new people coming in and I believe that is why the prices are increasing so much.

There is not anonymous way to reduce your cost. But what we do to maintain this type of issue. We always create a specific landing page and test them for you 2-3 days and send the traffic directly on conversion page through carousel ads. And also test our targeted audience according to those campaigns. For 1st day we run the campaign in automatic bidding mode and then change it into manual. I hope these points Will helpful to reduce cost. If after doing all these things you will not see any change in your costing. Then ping me the snapshots of your campaigns. I will try to help you. :-)

What we've been doing lately is take advantage of the Facebook free promotion capabilities.

In short:

-you publish on your page posts that have viral potential
-you should have no links in posts since Facebook will hinder their chances of going viral
-the primary scope is to increase your reach, this will have a snowball effect as your new posts are more likely to get higher engagement and reach
-you boost the good posts for $5, and see how much organic reach you get besides the paid reach
-after you have a good reach(few hundred thousands) you edit the post description and add your contest link or sales page link
-at this point Facebook cannot stop the post as the ball is quite big

With this method we got a 1k list for under $50. With a good track record, most posts get 50k-100k organic reach for free beside the 3k-4k from the paid boost.

Sometimes you can get viral for free but it is vary hard. Spending a mere $5 can get the ball rolling way easier.

Note that you have to be very careful with content now(especially videos) as the new rights management policies are taking effect on Facebook.

Just some update. I have confirmed with the FB team, and they admit it's getting expensive nowadays due to high demand. So, do you guys have any good alternative source for Facebook?
Please share your experience if possible

Look, having to pay more for traffic sucks. We all wish it wasn't going up, in fact we all want it to go down. But any time you have a network that becomes more popular, that's what's going to happen.


If Facebook is where you want and need to advertise, stick to it. Look for other alternatives but not to replace whatever ad network you are using but to complement it. I know you were joking about an alternate source but you are focusing on the wrong thing: it's not about the pricing!


You need to do things better and smarter than competitors so that you mitigate and keep costs in check. It may be higher than you'd like but that's the reality you have to accept, the free market at work. There's a thing called quality and all these networks use it in some form for a good reason. Someone earlier said that it should be a simple biding system. That is the last kind of ad network I would use. It's bad for everyone.

$6 - $8 is pretty high per click.

Have you tested using website conversions, lead ads, or even video?

All of those can drastically cut your prices down.

Heck you should be getting leads for about $1 - $4 or less.

(depending on your niche and how you are getting them onto list)