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NEED HEPL, PLEASE!!!!

by mandea
3 replies
  • PPC/SEM
    • |
I've been promoting this offer on Bing:paidsurveys2, I've gotten 1 sale and 25 emails... spent about $80, on a $5 a day budget (is it too low, should I increase my daily limit? by how much) ... What do you think about my numbers? about my landing page? What else do you suggest I do to improve my numbers, my page, etc?

THANK YOU ALL IN ADVANCE!!!
#hepl
  • Profile picture of the author dburk
    Hi mandea,

    Start with a goal.

    If your goal was to get 1 sale, and 25 subscriptions, then congratulations, you did good. If your goal was to get 10 sales and 250 subscribers then you did poorly, time to rethink your basic assumptions.

    In the absence of goals, you did neither good, nor poorly, you just spent your time and money with no particular objective in mind. Not necessarily a waste, just consider it practice for the real game.

    Like in all games, you have opponents and objectives and you need to beat the competition to win the game. However, before you even think of beating the competition, you should be setting personal goals and trying to beat your own previous top performance. Practice with the goal of improving your skills and you will get better and better, eventually improving to the level to compete against your top competitors.

    Once you have a goal, you can work backwards from your goal to figure out what conversion rate you need, how many targeted visitors you need based on that conversion rate, how many ad impressions needed to reach that visitor goal, and how much your budget needs to be to achieve your goal.

    Asking folks in a forum to somehow divine your goals is not going to help you much, and if you want us to act as your coach, you need to give us a whole lot more detail about what you did. There are literally hundreds of things that you could be doing wrong that no one can tell from the small amount of data you provided. But lets start somewhere, and the best place to start is with a goal.

    Next, determine your average conversion rate. A single conversion will not give you a reliable indication of your conversion rate, you need a lot more conversions before you will know your average conversion rate.

    If your goal is time bound, and it should be, you will know quickly if your daily ad spend budget is too low to achieve your goal. I suspect it is probably too low to even gather enough data to accurately measure your conversion rate. However, in the absence of a time bound goal, who could say?

    Start with a goal. Then work out what you need from there.
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author mandea
      Of course my goal is to have as many conversions as possible, and at this time a conversion rate is not possible... That's why I was asking you, the experts, what you thought about my page, my daily budget, etc...so that I can increase my numbers, possibly my conversions, my leads, etc... What budget would you recommend I start with? $20, $30, $40 per day?... Towards achieving my goal... MY GOAL BEING, GETTING AS MANY CONVERSIONS AND LEADS AS POSSIBLE!!!!

      Again, thank you in advance!!!
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      • Profile picture of the author dburk
        Originally Posted by mandea View Post

        Of course my goal is to have as many conversions as possible, and at this time a conversion rate is not possible... That's why I was asking you, the experts, what you thought about my page, my daily budget, etc...so that I can increase my numbers, possibly my conversions, my leads, etc... What budget would you recommend I start with? $20, $30, $40 per day?... Towards achieving my goal... MY GOAL BEING, GETTING AS MANY CONVERSIONS AND LEADS AS POSSIBLE!!!!

        Again, thank you in advance!!!
        Hi mandea,

        Ambiguous goals produce ambiguous results.

        Please think about what you just wrote...

        No matter how many conversions you get, you have successfully reached your goal, right? Because you have gotten as many conversions as you could have using your execution plan. With such an ambiguous goal, you cannot underperform your goal, nor can you ever exceed your goal. It's exactly the same as having no goal whatsoever, right?

        A true goal is specific, measurable, time-bound, and realistic. Your stated goal is not specific, nor does it include a time range, making it completely ineffective as a measurable goal. You cannot do good, or bad, unless you have some sort of standard to compare your performance to. You need a specific, worthwhile, goal that can be measured and compare to you actual performance.

        When you talk to experts they are all going to tell you the key to any successful campaign is to first define the goals of your campaign. Don't skip this crucial step.

        Learn about goal setting for campaigns

        How big does you budget need to be to "GETTING AS MANY CONVERSIONS AND LEADS AS POSSIBLE"?, The answer is just as easy, you budget needs to be as big as possible.

        The most consistently successful approach to top AdWords performance is to use a profit-driven marketing approach. A key concept of profit-driven marketing is budgetless campaign management. Budget restricted campaigns cannot perform as well as budgetless campaigns. You only need a budget limit for campaigns that have not yet reached profitability, or if you have capacity limits that restrict the fulfillment of your conversions.

        When you first launch a campaign within a new niche the first stage of your new campaign is about gathering data. The first few days, or weeks, you really are just buying data that you can use to optimize your campaigns. Having clearly defined goals will help you decide how much data you need.

        Simply going for as many conversions and leads as you can get may not be wise. Not every conversion, or lead, will be profitable. So, if making a profit is somewhere in your plans, you need to focus on conversions with a positive ROI. If making the maximum profit is important to you then you need to forget about maximizing the number of leads and instead focus on the more important objective of total profit.
        Signature

        * Get Results - Outsource Your PPC Management |
        *         Don Burk Advertising & Marketing - www.donburk.com

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