I want to become a PPC expert.

by 16 replies
Where do I start?

I currently have general working knowledge of adwords.
#pay per click/search engine marketing (ppc/sem) #expert #ppc
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  • Profile picture of the author tonyg1717
    Bing/Yahoo. PPC is less than a third of adwords. Seems to get higher conversions too. But do remember bing is a smaller market share.
  • Profile picture of the author HayleyS
    If you want to become a PPC expert you should run a successful PPC campaign, which requires having such skills:
    - you should expertise in the mechanics of PPC marketing;
    - necessary for deep understanding of business;
    - logical thinking on process optimization.
  • Profile picture of the author Sara20
    Let’s start for PPC books, forums, sites and experts advices! I think that everything will be great and you will improve some of your knowledges! Very important to develop your skills, good luck))
  • Profile picture of the author Shail123
    If you are really interested in being a PPC expert then I would suggest you to take Google AdWords Certification exam. A simple search in Google will generate lots of information about how to prepare, appear in exam and get certified.
  • Profile picture of the author Caitlinz
    Try searching google, there are websites talking specific about adwords and also try it with a small budget for a specifc website.
  • Profile picture of the author Hearn
    After you read and learn the basics, you will have to create your first campaign.

    Bing might be easier to use because you can either use a simple landing page or sent the traffic directly to an offer(not recommended but easier to do for your first campaign). With AdWords you have to follow guidelines, have policy pages, a decent website and promote only quality products.

    Most likely you will not make any sales but you should analyze the campaign and try to understand what went wrong. Then you start changing things and create the campaign again and see if it improves.
  • Profile picture of the author LucidWebMarketing
    You say you already have general working knowledge of Adwords. That's a start. Don't stop learning.


    But basically as others have said, to be an expert you need to gain experience. Run successful campaigns. Knowing the basics does not mean you can run profitable campaigns. Start by advertising your own products/services or even some affiliate marketing. As with most other fields, there's a difference between knowing and doing. Do and supplement with books (PPC specific as well as general marketing and sales), reading forums, asking questions. Maybe you can find a mentor or even a job in the field (entry level of course).
  • Profile picture of the author mrvm1
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  • Profile picture of the author 3wCorner
    Read tutorials. Focus on researching profitable niches and affiliate sites with big commision. Create your ads. observe which ad perform best and delete the low performance and replace it with other new ads.
  • Profile picture of the author JDNinjaMarketing
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  • Profile picture of the author ns17
    CPA Masters Academy is absolutely great however there are tos of free videos on YT that can also give you some ideas on how to start in PPC....
  • Profile picture of the author ChristianArostegui
    My best advice for you would be to find a mentor that is willing to help you whether you pay him or not.

    But you want to get as much as the basic information out of your way as you can by taking a course.

    Having a mentor just helps a lot in my opinions, having someone who is going to hold you accountable for your actions or non-actions.

    I hope this helps!
  • Profile picture of the author joomdev
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  • Profile picture of the author yukon
    Originally Posted by concrete View Post

    Where do I start?

    I currently have general working knowledge of adwords.
    You start by actually starting.
  • Profile picture of the author SEOTOOLSCENTRE
    Originally Posted by concrete View Post

    Where do I start?

    I currently have general working knowledge of adwords.
    If you want to be the PPC expert then invest some $ in the Adword and start the campaign. Find the niche related targeted keywords and send the organic traffic to your niche and this will give you experience about the PPC and Adword. As with time one day you will become the PPC expert one day.
  • Profile picture of the author praveen s
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  • Profile picture of the author concrete
    Update: I got into FB PPC and do engagement campaigns for my clients, as well as for my business. I target as far down as I can and it has been paying off quite well.
    • Profile picture of the author katerinavaiou
      Originally Posted by concrete View Post

      Update: I got into FB PPC and do engagement campaigns for my clients, as well as for my business. I target as far down as I can and it has been paying off quite well.
      That's great going.
      I believe this is the best way to learn something new i.e. start doing the actual work. You will learn along doing the work.
  • Profile picture of the author JensFred
    If you have basic knowledge about Adwords and know roughly how to manage a campaign, then you are ready to start working with a proper product/offer. Just make sure that you have a good offer to promote that is proven to work.

    Then you want to get your campaign to breakeven as fast as possible so you don't lose a lot of money. When you are this stage you can rinse and repeat by testing more keywords and just doing more of what is already working. You'll learn a ton by managing your own campaings.

    But yeah I agree with the advice about getting a good mentor. It makes things A TON easier and you'll get there much faster.

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