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How to do the testing and optimization for Bing PPC campaign?

by kekehuang
5 replies
  • PPC/SEM
    • |
I learned how to set up a Bing PPC campaign. But I don't know how to do the testing after I run the campaign for like 48hrs. What matrix should I look at and how should I optimize the campaign according to all the matrix?

I was searching for courses that actually teach you how to do testing and optimization for Bing PPC campaigns but I've not found any. It testing and optimization a very complicated process?
#bing #campaign #optimization #ppc
  • Profile picture of the author ksurivan
    Did you learn how to setup tracking to see which keywords converts for your Bing PPC campaign? There’s many tracking software options available out there like Voluum, Prosper202, Thrive, etc. That’s one of the most important step. Learning how to track and optimize your bing campaign is key to making your campaign profitable. You cut the non-converting keywords and bid higher on the winners.
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    • Profile picture of the author kekehuang
      Thanks Ksurivan. Actually don't have spend money on tracking software right? Bing has got very comprehensive reports where you can see all the data including keyword performances. Have you ever used those reports to help you optimize the campaign?
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  • Profile picture of the author ksurivan
    Prosper202 tracking is free, but you'll need at least a VPS web host. No, I only use my tracking software to see all the data I need. I can see converting keywords, time of day, day of the week, and then optimize accordingly.
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  • Profile picture of the author MidelSunRise
    Get success on Bing ads all depend on quality score. Before want to increase your quality score you need to know what is the quality score. Here are the details: Quality score in depth
    Now think which one is missing of your campaign. Simply optimize it and earn money.
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    • Profile picture of the author solarwarrior
      Originally Posted by MidelSunRise View Post

      Get success on Bing ads all depend on quality score. Before want to increase your quality score you need to know what is the quality score. Here are the details: Quality score in depth
      Now think which one is missing of your campaign. Simply optimize it and earn money.
      As MidelSunRise has mentioned, quality score either make or break your campaign.
      I have a perfect quality that has given me preferential bidding rate as compared to my competitors.

      This advantage is tilted further by capturing leads and performing upsells with a funnel.

      Try to do less selling and provide more value to your customers.

      It always work for me.
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      Offers 1-1 Coaching for Bing/CPA/Clickbank.
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