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numbers to look for when running a ppc campaign

by antoniovk
8 replies
  • PPC/SEM
    • |
hi everyone, i have been running various clickbank offers on bing and have made sales, but i have no idea what to monitor. also, what software do you recommend that tracks what you spend and conversions that is easily manageable for a newbie. thank you very much for your help.
#campaign #numbers #ppc #running
  • Profile picture of the author Morten Steinmetz Bagge
    Hi,
    First I would focus as much money as possible on the keywords
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    • Profile picture of the author Morten Steinmetz Bagge
      Originally Posted by Morten Steinmetz Bagge View Post

      Hi,
      First I would focus as much money as possible on the keywords
      Sorry, i cant Seem to delete it on my cellphone (or im going blind hehe)

      Do you have any tracking now?
      I would see if it is possible to get a (bing generated) conversion script and see if you can have your network/partner to put it on their "thank you for buying/downloading/signing up etc" page. This shouldnt take more than a couple of minutes of their time, and they do have interest in helping you generate more sales.

      This means you can, in the bing ads interface, see which keywords are making you money.

      Then I would spend as much as my budget as possible on keywords that are profiting you, and go from here
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      • Profile picture of the author antoniovk
        Originally Posted by Morten Steinmetz Bagge View Post

        Sorry, i cant Seem to delete it on my cellphone (or im going blind hehe)

        Do you have any tracking now?
        I would see if it is possible to get a (bing generated) conversion script and see if you can have your network/partner to put it on their "thank you for buying/downloading/signing up etc" page. This shouldnt take more than a couple of minutes of their time, and they do have interest in helping you generate more sales.

        This means you can, in the bing ads interface, see which keywords are making you money.

        Then I would spend as much as my budget as possible on keywords that are profiting you, and go from here
        thanks for replying, for tracking i use clickmagick. i see the word scale all the time, so is that what your advising? once i find out the keywords that sell, increase my bids on those? thank again.
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        • Profile picture of the author Morten Steinmetz Bagge
          Originally Posted by antoniovk View Post

          thanks for replying, for tracking i use clickmagick. i see the word scale all the time, so is that what your advising? once i find out the keywords that sell, increase my bids on those? thank again.
          Well that is the question. If you increase the bids, cost will also rise, and that might make a keyword go to break even or make a negative profit. It is also important to try and find new keywords that could make a profit, as data comes in.

          So yea scale by focusing your budget on the good keywords (:
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          • Profile picture of the author antoniovk
            Originally Posted by Morten Steinmetz Bagge View Post

            Well that is the question. If you increase the bids, cost will also rise, and that might make a keyword go to break even or make a negative profit. It is also important to try and find new keywords that could make a profit, as data comes in.

            So yea scale by focusing your budget on the good keywords (:

            excellent, thanks for your help.
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  • Profile picture of the author midu1
    Hi guys , i have question, when i advertise some offers from click bank or CJ.come i always getting zero sales ,zero leads,zero EPC ?.i want to know way i always lose money in it please help i'm newbie .
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    • Profile picture of the author Morten Steinmetz Bagge
      Originally Posted by midu1 View Post

      Hi guys , i have question, when i advertise some offers from click bank or CJ.come i always getting zero sales ,zero leads,zero EPC ?.i want to know way i always lose money in it please help i'm newbie .
      Could be numerous reasons. I suggest you make a new post and ask the same question, then I'm sure you will get some nice help :-)
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  • Profile picture of the author Waqas Khattak
    You are Lucky that you even made sales on ClickBank. I could not even manage to sort out a campaign to run.. lol
    Aside from that If you know how bing works. You will be profitable. bing can consume your budget within minutes if you don't optimize.
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