Where should I go next for paid advertising?

1 replies
  • PPC/SEM
  • |
Hi all. I'm running a website for people that want to learn Mandarin by Skype. I'm starting out with Internet advertising so I'm seeking advice on where to go for paid advertising next.

So far, I have campaigns setup in Google Adwords (search network, display network, and even YouTube), campaigns setup in Bing (search and search partners), and campaigns setup in Facebook (image and video).

I would like to look into more paid advertising but I'm at crossroads now of where I should go next. Aside from individual blogs and websites where I can purchase direct advertising related to my niche, what are the best options I should look into next for paid advertising?

From what i have been reading, people say Adwords and Bing is the best for targeted, relevant traffic. From some of the posts I have read, the other options PPC options that are not Adwords/Bing/Facebook/LinkedIn, such as Infolinks.com, Advertising.com, don't really provide targeted traffic and the ROI is poor and it's difficult to get converted customers from those sources. Are the other PPC options such as Infolinks and Advertising.com that bad for targeted traffic that converts?

I would also consider non-PPC options. Any suggestions on what I should look into for a paid advertising option next?

(FYI, I have a small advertising budget because I'm running a startup)
#advertising #paid
  • Profile picture of the author dburk
    Hi richard888,

    I think you should not seek more advertising channels just yet.

    The current channels you are using should allow you to reach at least 90% of your target market. It takes time to optimize campaigns, and if you have a small budget it can take even longer to purchase the data you need to fully optimize your campaigns. Keep your budget focused on just one channel so that you can collect the data you need to optimize your campaigns as fast as possible.

    Once you have mastered one channel add more channels. Don't spread your resources too thin, keep them concentrated in the marketing channel that is producing the most value.
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