Advice on Keyword search and conversion

5 replies
  • PPC/SEM
  • |
Hi everyone,

I am a author and been promoting my website with google adwords. I still haven't had any conversions on my traffic but I was wondering if anyone had any advice on getting higher quality traffic from the search engine so I get some conversions.

I am selling a book.

So far its been very disappointing and quite costly.

Can anyone recommend maybe another place I could get some traffic from that might help convert better than adwords. Maybe you guys have some experience promoting books and know of websites that deliver traffic to sell online books on your website?

Thanks.
#advice #conversion #keyword #search
  • Profile picture of the author solarwarrior
    Originally Posted by Kevin Katovic View Post

    Hi everyone,

    I am a author and been promoting my website with google adwords. I still haven't had any conversions on my traffic but I was wondering if anyone had any advice on getting higher quality traffic from the search engine so I get some conversions.

    I am selling a book.

    So far its been very disappointing and quite costly.

    Can anyone recommend maybe another place I could get some traffic from that might help convert better than adwords. Maybe you guys have some experience promoting books and know of websites that deliver traffic to sell online books on your website?

    Thanks.
    Hi Kevin,

    I applaud you for trying.

    Maybe you would like to show us your campaign so we can diagnosis the issue.

    The reason may not only lies in your traffic, but also in rogue elements in your site that is killing the conversion. (loading speed, optin box and headlines to name a few)

    Another problem with Adwords is the high CPC due to its popularity among the marketers and owners over the years.

    If you are just selling book, maybe you would like to upsell some videos or a gift to cover your cost or you could head down to Amazon where someone in this forum can advise you on.
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  • Profile picture of the author silveroaks
    maybe you should opt for an advertisement campaign on social media if adword marketting isnt translating to profits for you.
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  • Profile picture of the author Awais_Afzal1
    Dear Kevin Katovic,

    Please let me ask you some of these question.

    How you collect keywords related to your niche?
    Which tracking platform, have you used?

    I suggest you to workout and find which keywords are working and which are not. I believe 10 out of 100% keywords are responsible for maximum traffic. So, remove low performing keywords and increase bid amount to gain more traffic.

    I think if you track your visitor's behavior and give them what they are looking for. Chance are there you might get conversion. Always make sure to tell benefits to your prospect rather then to tell them feature.

    Try split test on your landing page and check which works best or which not. Hope it will help you.
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  • Profile picture of the author davismiller097
    here is my tips

    Think like a customer
    Organize by theme
    Be specific
    Use negative keywords
    Use the Keyword Planner
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  • Profile picture of the author StSignal
    You seem really motivated,but try to be more detailed and expose your campaign so we can be more thurl helping you.
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    "Starting is always hard!"
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