How to choice keyword in a bing ads campaign

It depends on your keywords too.
For example, "free iphone" will have a CTR around 30-40% easily among apple fans but it won't generate profit for you.

hey RedButtonPlayer,

Exact means what the customer actually types in the search box

Phrase = they have the main content in the search box - ex search term: fastest weight loss program
your key word phrase might be weight loss which would qualify your keyword.

Broad just mean you have the key word that they are searching for.

Hope that shines a little light for you
MooreSuccess

Please note looking at which keyword to use and which not to use is not the right way, what you should do is take all the buyer keyword avoiding free and put it in you campaign for test. Track your campaign using funnel flux voluum cpv lab or imobitrax and if no money then prosper 202.

That way you will be able to understand what is converting and what is not and according to that optimise your campaign.

In beginning go for all broad 0.30 bid but if you have god testing budget go for broad, phrase, and Exact for all keywords. I begin with 800 - 2500 keywords for a start.

I also use google keyword tool and then seave out keywords using bing ads inteligence tool.

Hope this helps.

Thank You

Sameer

Hi,

You should start targeting the keywords with possibly a good search count. When you have some data in your hand then refine you keywords list based on the data and conversion rates.

For targeting the keywords use a balance combination of broad and phrase match.

Hi redbuttonplayer,

Generally speaking the best converting and most profitable keywords are typically those with the highest CPC, almost never those with low CPC.

Don't get fooled by low CPC. Myopically focusing on low CPC has tanked more marketing campaigns than most people could imagine.

First thing to realize is that CPC prices are set by your competitors that are directly competing against you in the ad auction, not by the ad platform. Low CPC is a signal that your fellow competing advertisers have found very little value in advertising on those keywords. Low priced CPC is often over-priced due to so many new and inexperienced advertiser's that are hoping their "fools gold" turns out to be real gold, it usually doesn't.

On the other hand, High CPCs are sometimes undervalued because inexperienced and incompetent advertisers are often intimidated by the higher per click cost. Those higher CPC prices can often scare aware significant numbers of competitors allowing for a higher ROAS than you might have gotten otherwise.

I'm a big advocate of testing both high and low CPC keywords as long as they are extremely relevant. Don't let the higher CPC intimidate you into missing out on more profits.

Now to you question about different keyword match types. The first thing you need to understand is that a "keyword" and a "search term" are not the same thing. Search terms are what people type into search engines and keywords are what the search engine uses to decide whether or not to include your ad in the ad auction.

The match type of your keyword determines how closely a search term must match your keyword before it will be entered into the ad auction for that search term.

A broad match keyword will trigger ad impressions for a broad range of related keywords, including many that may not be relevant at all to your advertisement. You should use them sparingly and always monitor the actual search terms that are triggering your ad so that you can add negative match keywords to block your ad from displaying on irrelevant search terms.

Phrase match keywords will be considered for the ad auction if the search term contains the keyword anywhere withing the search phrase. Those search terms will tend to be more relevant in most cases but may still trigger ads for some irrelevant search terms so you still need to monitor and apply negative keywords where appropriate.

Exact match keywords will only be considered for the ad auction when the search term exactly matches the keyword (or a close variant). Exact match keywords allow you to more precisely target search terms and should be the primary keyword match type for all of your search terms that you want to explicitly target.

HTH

ive played with bing for years, first i would use their keyword tool and select all broad keywords only, seems if you mixed them w phrase or match the dont give as much impressions. also i would do 50-100 kws per adgroup only, dont go to big, also I would bid 30-50c, search only because bing partners and content is mostly fraudulent traffic in my exp, hope it helps