Track Signups & Paid Conversions in FB Ads?
- PPC/SEM |
Hi,
Kinda new here but nobody seems to be able to answer my question...!
I have a sales funnel with two steps for our digital service (trial and paid).
I would like to setup a Facebook Ad campaign so that we can attribute completed registrations AND completed payments simultaneously.
Otherwise, would there be a drawback to running campaigns that only track completed payments? We have a 7 day trial period, and the only way of gaining access to our platform is by becoming a free trial user. Once you're a free trial user, you can proceed to pay.
Logically, it seems that only tracking completed registrations is the easiest approach. But ultimately, the campaign objective is to get paying customers. This is why we would like to be able to attribute the amount of paid users directly to our Facebook campaign.
If we were to only track the completed payment standard event as our conversion metric for our ad sets, my concern is that Facebook will not attribute successful payment conversions to our ad campaign because the free trialist won't pay straight away, i.e. the free trialist will spend a few days using our platform, meaning they will leave the dashboard page and return to it later.
To my understanding, Facebook will not attribute that payment conversion unless they convert immediately (rather than closing the dashboard, then opening it a few days into their trial and then converting).
The last 'stopgap' solution we thought of was tracking completed registrations, then simply monitoring the onboarding process. But if we do this, we can't gauge the traffic quality of our FB ads (we don't want a lot of free trialists and 0 paying subscribers).
I've scoured the web for a clear solution, but it just seems I can't find one.
Would really appreciate help on this one!
Kinda new here but nobody seems to be able to answer my question...!
I have a sales funnel with two steps for our digital service (trial and paid).
I would like to setup a Facebook Ad campaign so that we can attribute completed registrations AND completed payments simultaneously.
Otherwise, would there be a drawback to running campaigns that only track completed payments? We have a 7 day trial period, and the only way of gaining access to our platform is by becoming a free trial user. Once you're a free trial user, you can proceed to pay.
Logically, it seems that only tracking completed registrations is the easiest approach. But ultimately, the campaign objective is to get paying customers. This is why we would like to be able to attribute the amount of paid users directly to our Facebook campaign.
If we were to only track the completed payment standard event as our conversion metric for our ad sets, my concern is that Facebook will not attribute successful payment conversions to our ad campaign because the free trialist won't pay straight away, i.e. the free trialist will spend a few days using our platform, meaning they will leave the dashboard page and return to it later.
To my understanding, Facebook will not attribute that payment conversion unless they convert immediately (rather than closing the dashboard, then opening it a few days into their trial and then converting).
The last 'stopgap' solution we thought of was tracking completed registrations, then simply monitoring the onboarding process. But if we do this, we can't gauge the traffic quality of our FB ads (we don't want a lot of free trialists and 0 paying subscribers).
I've scoured the web for a clear solution, but it just seems I can't find one.
Would really appreciate help on this one!
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