The anatomy of a perfect PPC AD
- PPC/SEM |
I believe the marketing community is not using PPC ads as it should be, most of the people has turned to Social Media and are now ignoring the benefits and potentials of a well designed PPC ad.
Thats why Im making this posts, to analize the anatomy of a perfect PPC ads, and the great results it can produce:
We began, of course, with the beginning of every ad, the headline:
The headline needs to be appropiate, it needs to draw peoples attention and make an impact, have in mind that the headline is the first thing people will see from your ad, so the headline main objective must be to secure people will look at the rest of the ad.
Perfect image:
The visual element of your ad is one of the most important elements, it would probably be the second thing people will see after the headline, so the image needs to be as pretty as possible, you need to make sure you use an image that communicates your brand or product values and qualities.
Dont use a low quality image! if people see your ad has a pixelated image or something like that, they will turn their back on it as quickly as they can.,
The copywriting:
Yes!, copywriting is esential, PPC ads normally dont have a lot of space, so you need to get creative and write an ad that will ensure people will click on your ad, only the most skills copywriters have mastered this art, so if you dont think capable of doing it by yourself, you should consider hiring someone who can.
The call to action
The end of every ad, and yet, one of its most crucial parts, you need to tell people what do you want them to do after reading your ad, and you need to make sure its damn persuasive so they will do it.
Keep in mind that you will be investing money on your PPC ads, so make sure they are well designed, otherwise your ads will not give you any return on investment.
Thats why Im making this posts, to analize the anatomy of a perfect PPC ads, and the great results it can produce:
We began, of course, with the beginning of every ad, the headline:
The headline needs to be appropiate, it needs to draw peoples attention and make an impact, have in mind that the headline is the first thing people will see from your ad, so the headline main objective must be to secure people will look at the rest of the ad.
Perfect image:
The visual element of your ad is one of the most important elements, it would probably be the second thing people will see after the headline, so the image needs to be as pretty as possible, you need to make sure you use an image that communicates your brand or product values and qualities.
Dont use a low quality image! if people see your ad has a pixelated image or something like that, they will turn their back on it as quickly as they can.,
The copywriting:
Yes!, copywriting is esential, PPC ads normally dont have a lot of space, so you need to get creative and write an ad that will ensure people will click on your ad, only the most skills copywriters have mastered this art, so if you dont think capable of doing it by yourself, you should consider hiring someone who can.
The call to action
The end of every ad, and yet, one of its most crucial parts, you need to tell people what do you want them to do after reading your ad, and you need to make sure its damn persuasive so they will do it.
Keep in mind that you will be investing money on your PPC ads, so make sure they are well designed, otherwise your ads will not give you any return on investment.