Please help diagnose my landing page problem
- PPC/SEM |
- The ad is being shown across a set of nine keywords, and the average clickthrough rate is currently 10.65 percent. It ranges from 26.67 percent to zero percent.
- The ad itself is worded exactly the same as the heading for the landing page, so 'ad scent' is high. In other words, the webinar is about exactly what the ad says it's about.
- The landing page has a video and registration opt-in box above the fold. It shows the date and time of the next scheduled webinar right above the opt-in box.
- The webinar is hosted by Stealth Seminar, and the webinar is offered at the top of every hour from 9 AM to 9 PM EST. So when you click on the ad, the next webinar will always be less than an hour away, unless you click between 9 PM and 9 AM, in which case the next webinar will be shown as 9 AM.
- I've gotten only one conversion (i.e. one webinar registration). Because of this, Google keeps my quality score low, even though they rate my click rate and ad relevance high. This speaks to a problem with the landing page.
- I've used this landing page for marketing my webinar on large a self-improvement email list, and it gets about 35% opt-in rate.
- In the past I've experimented with a multiple time selection option for the opt-in, but when I do that actual attendance is much lower than when I allow them to sign up for the next scheduled webinar only.
Because of the high clickthrough rate, I know the webinar topic is of strong interest to those who are searching with those keywords. Because the landing page says what the ad says, I know there's a good match there. I've used common design principles to put together the landing page, so I don't know how to diagnose why people aren't registering.
Here is the landing page:
'What Career Is Right For Me' Webinar
Have at it.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
Creativity Training, Strategic Planning, Personal Development, Organizational Development, and Lead Guitar
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
Creativity Training, Strategic Planning, Personal Development, Organizational Development, and Lead Guitar
Creativity Training, Strategic Planning, Personal Development, Organizational Development, and Lead Guitar