Unmanned, long running PPC campaign...how can we improve our lead flow?

1 replies
  • PPC/SEM
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I've recently started working in sales for a software startup. We currently generate leads through a mix of outbound calling and a trickle of leads(2-4/week) from PPC. Up until about 4 months ago we had a guy who did a bit of marketing and he was the one who setup that campaign.

After he left, no-one has been managing it. I'm not even sure that it was very well optimized since I notice that we aren't even doing any retargeting. It still kicks out about 2-4 leads/week and those are golden(we sell a solution starting at $2500/month). We are only spending $750/month at the moment but my boss and an outside consultant are willing to increase budget and invest more in PPC if it will increase lead flow and help our bottomline. We have a 2-4 month sales cycle, but we are definitely in the black(although we aren't tracking at a keyword level) with the leads generated thus far.

I have a background in SEO and I dabbled with PPC back in the day, so I was talking about it with my boss and they would like me to take a look at things. It's really be awhile since I've done anything with PPC though. Is there a course or resource that could bring me up to speed? And in the meantime, is there a good service or anyone that you would recommend to take a look at our current setup and make recommendations for improvement? We're not opposed to outsourcing as long as we can maintain positive ROI.

Let me know what you would recommend. Thanks.

S.
#campaignhow #flow #improve #lead #long #ppc #running #unmanned
  • Profile picture of the author Sergio80
    Hi Steve,

    There are many resources out there that can help you depending on your ppc goals.

    PPC is a very productive channel. I have many clients that depend solely on PPC because they get the most return compared to other channels.

    It looks like you have very good ROI. I am not sure why you are not supposed to outsource your campaigns but if you are looking to spend $5000+ I would recommend you to hire a ppc service provider as ppc requires ongoing maintenance and consultation.
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