Google Adwords
- PPC/SEM |
Have been helping a company with some eBooks, eCommerce and CMS free self service hosting. The first problem was vatmoss selling in Europe, found a way to bypass (not avoid) that. So we launched an Adwords campaign and something interesting happened.
Two different keywords
magento free hosting | 2clicks | 39impr | 3.9avgpos
magento cheap hosting | 0clicks | 733impr | 2.7avgpos
The ad had in the title "Magento Free Hosting For Magento 1.9x & Magento2". Here's the thing, we and the company this is done for, are very experienced in psychology of marketing and decision making.
When someone looks at an ad for cheap hosting and see free their subconscious will automatically be tuned to the slightly better offer. Out of interest a person will click that link and instantly choose whether to read further or return. Given the 'cheap' had a higher position this would be enhanced.
So when would you have less clicks and more impressions on a better offer, when an algorithm is at work. The ad has the text 'free' in it, only an algorithm would not be able to determine the contextual difference between 'cheap' and 'free', a person can.
So who's doing this, our judgement is that Google has given access to companies in the background who are running algorithms, we would not expect it to be Google directly as that would be plain idiotic.
Now, before people start having opinions, the people who have analyzed this were by chance asked in to Google and Google ask if they would go and work for them. They didn't, these people are very experienced in contextual analysis, and can see from the results that only an algorithm can't tell the difference.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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