Adwords Email Targeting -- Customer Match Not Delivering

Hi Jodie,

From what I could gather in your post, it sounds like you setup RLSA targeting for an an ad group in an existing search campaign. When using RLSA targeting this way it simply allows you to make a bid adjustment for your RLSA audience segment.

An alternative method is to setup a campaign just for targeting your RLSA audience and nothing else.This can be effective when targeting broad related terms that would normally be too broadly targeted outside the scope of your audience list.

Please clarify which targeting strategy you wanted to use.

Also, bare in mind that you are targeting a small audience, and ads will only be triggered if someone within that audience actually performs a search on the Google search network that is also triggered by your keyword targeting. It could result in very few impressions unless you go much broader in your keyword targeting selections.

You might want to consider creating a Remarketing campaign for the Display network as this will allow you to reach your targeted audience list wherever they my be looking on the web, You will likely get far more impressions, and it will always be limited to just the audience list you are targeting, provided that is how you set it up.

A note of caution: AdWords, by default, will select the option to find new customers based on your audience list profile, you may want to uncheck that option if your want to keep your targeting tightly focused on just your selected audience list.

Hi Don,

Aha! I get it now!

Yes, remarketing for the Display Network is exactly what I want to do. So I just set it up. Set my daily budget at $30 and unchecked the find new customers option.

Should I set up another Ad Group to include new customers?

A million thanks for clarifying this!