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Bots/Fraud/Fake clicks

by Scroogefrog
5 replies
  • PPC/SEM
    • |
Do you use some services for blocking fake clicks? If no, how do you protect your PPC advert from bots and fraud?
And also is this (bots and fraud) a popular problem in Affilate Marketing in your country?

It will be very useful for me to know!

Thanks for your attention !
#bots or fraud or fake #clicks
  • Profile picture of the author mamtasoni
    Fraud clicks is certainly a big concern for many advertisers who run out their budget soon due to invalid fraud clicks. if you are affiliating your product then it may be done by your competitors or by publishers itself to generate more revenue on their own sites. However google has its managed services teams to monitor their clients’ accounts and identify fraud click but still you can do some manual analysis
    In order to track click fraud manually you can analyse internal reporting, there are a few pieces of information like you can track IP address of source where fraud clicks are coming, note down the timestamp and action (what the person completed an action on your site) and the device either it is mobile, computer or other device, internet browser, software, and more.

    Once you discover a potentially fraudulent IP address, quick check the IP on a site to see who it belongs to.If the search queries are similar and are occurring over a super short time period, the clicks are probably fraudulent. you can block your ad from being served to that IP in the future.

    Also if you are successful to identify your fraud clicks never hesitate to report it to Google adword support line.

    Besides above you can hire some 3rd party click-fraud protection services, these services even offer to automatically add the IPs to the exclusion list so the attacker can't keep clicking your ads.

    Thanks
    Mamta Sharma
    SEO/PPC Expert
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    • Profile picture of the author Scroogefrog
      Originally Posted by mamtasoni View Post

      Fraud clicks is certainly a big concern for many advertisers who run out their budget soon due to invalid fraud clicks. if you are affiliating your product then it may be done by your competitors or by publishers itself to generate more revenue on their own sites. However google has its managed services teams to monitor their clients accounts and identify fraud click but still you can do some manual analysis
      In order to track click fraud manually you can analyse internal reporting, there are a few pieces of information like you can track IP address of source where fraud clicks are coming, note down the timestamp and action (what the person completed an action on your site) and the device either it is mobile, computer or other device, internet browser, software, and more.

      Once you discover a potentially fraudulent IP address, quick check the IP on a site to see who it belongs to.If the search queries are similar and are occurring over a super short time period, the clicks are probably fraudulent. you can block your ad from being served to that IP in the future.

      Also if you are successful to identify your fraud clicks never hesitate to report it to Google adword support line.

      Besides above you can hire some 3rd party click-fraud protection services, these services even offer to automatically add the IPs to the exclusion list so the attacker can't keep clicking your ads.

      Thanks
      Mamta Sharma
      SEO/PPC Expert
      Thanks, for your answer it was really informative for me!
      But also I have some questions
      How do you estimate efficiency and quality of Ad networks ?(Numbers of fake clicks)
      How to cut down expenses and time for estimation of ad network traffic?
      Thanks!
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    • Profile picture of the author Scroogefrog
      Originally Posted by mamtasoni View Post

      Fraud clicks is certainly a big concern for many advertisers who run out their budget soon due to invalid fraud clicks. if you are affiliating your product then it may be done by your competitors or by publishers itself to generate more revenue on their own sites. However google has its managed services teams to monitor their clients accounts and identify fraud click but still you can do some manual analysis
      In order to track click fraud manually you can analyse internal reporting, there are a few pieces of information like you can track IP address of source where fraud clicks are coming, note down the timestamp and action (what the person completed an action on your site) and the device either it is mobile, computer or other device, internet browser, software, and more.

      Once you discover a potentially fraudulent IP address, quick check the IP on a site to see who it belongs to.If the search queries are similar and are occurring over a super short time period, the clicks are probably fraudulent. you can block your ad from being served to that IP in the future.

      Also if you are successful to identify your fraud clicks never hesitate to report it to Google adword support line.

      Besides above you can hire some 3rd party click-fraud protection services, these services even offer to automatically add the IPs to the exclusion list so the attacker can't keep clicking your ads.

      Thanks
      Mamta Sharma
      SEO/PPC Expert
      Thanks for answer! I am owner of such 3rd party service, and it this really interesting to me about such problem (bots/frauds) in USA, Canada, and etc. Because this service is really popular among such countries as Russia, Estonia, Latvia, Ukraine. But have not such high popularity among western traffic affiliates and advertisers!!
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  • Profile picture of the author Sergio80
    For search networks efficiency = ROI. So, any network with Highest ROI for your product or service is best. At this time Google and Bing has the best ROI for %90 of advertisers.
    Signature
    PPC & Google Ads Management Service - 400% - 600%+ Average ROI.
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    • Profile picture of the author Scroogefrog
      Originally Posted by Sergio80 View Post

      For search networks efficiency = ROI. So, any network with Highest ROI for your product or service is best. At this time Google and Bing has the best ROI for %90 of advertisers.
      Thanks! This is interesting. I didn't know that Bing have such hight index.
      But how to estimate the quality of some ad network ?
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