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My First Bing PPC Campaign - Advice Needed

by scorpa
4 replies
  • PPC/SEM
    • |
Hello Guys

Two days ago, I set up my first bing campaign with the intention of building a list (as that is the only thing I want to focus on after so many not so good experiences with SEO).
I setup my website to redirect to my offer once a user submits email address. I have also written my autoresponder sequence and will upload it today.

After setting up my campaign, I created two adgroups and added my keywords. I set the initial bid to 0,15, daily budget to $5 and I got only few impression after few hours afterwhich I decided to increase the bid to 0,30. After one day I got about 1650 impression and 18 clicks. The first adgroup got 1300 impression and 17 clicks while the second adgroup got 350 impression and 1 click.

On the second day, I decided to pause the second adgroup and increase the bid on the first adgroup to 0,50. At the end end of the second day, I have a total of 3234 impression and 62 clicks on the first adgroup and I also got my first email subscriber.

Find below a screenshot of my campaign sorted by clicks and advice me on the best way to improve my campaign and website conversion to get more subscribers.

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#advice #bing #campaign #needed #ppc
  • Profile picture of the author tscx420
    first problem is...700 keywords?!?!?! what the hell?

    you need to seperate them into ad groups.
    like if your promoting flowers..seperate the roses and the tulips into 2 seperate keyword groups for there own individual campaign.
    after that you need to focus your ads on your keywords.

    so campaign 1 is for roses
    ad: buy beautiful ROSES now.
    blablablah.

    campaign 2 is for tulips
    ad: buy tulips now nlablablah

    focus your ads on your keywords and seperate all those damn keywords

    and make like 5 ads for each group.

    5 for roses
    5 for tulips
    5 for daisys and so on

    it doesnt matter if you have 3 keywords or 50. seperate them and focus your ads on those keywords.
    your click through rate is 1% and the rate your going its gonna be .01% and your quality score from bing is gonna go to hell and your gonna be paying more just to keep up with your competition
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  • Profile picture of the author plamen2000
    Everything must be related: Keywords to Ads, Ads to the Landing Page. That way you will get better CTR and Quality Score. Your CPC will get lower and your visitors will be targeted better - means more conversions. If you want, you can get a PPC training course and learn how to make your campaigns profitable.
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  • Profile picture of the author spartan14
    In my opinion you have too many keywords
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    How I Make 150$ Daily With Free Traffic
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  • Profile picture of the author Samfakroon
    Refer to TSC420 Advice and do splits of keywords in a perfect world one keyword one adgroup and 5 related ads 1 Landing page. Quite bit of work but you can do 5 - 10 keywords per adgroup.

    Second Track using a Third Party tool, Prosper, Cpvlab, funnel flux or Voluum. this will help you know what are people searching for, put that in your Keyword Ads Landing page and see your ctr from 0.30% to even 20%
    By seeing what is actually giving you the subscribers you can see which keyword which ad which country which state which platform Mobile or Desktop is actually getting you subscribers.

    Having this knowledge you can now create another campaign focus on the keyword on the exact term and most probably this will be only you bidding on that keyword so no Competition High Ctr low CPC I have got as low as 0.03 cent per click.

    I hope this Info helps you.

    Thanks
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    Connect with me on skype sameer.mukhtar1
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