What is The benefit of PPC?

by pxmediainc 33 replies
What is The benefit of PPC?
#pay per click/search engine marketing (ppc/sem) #benefit #ppc
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  • Profile picture of the author avemfly619619
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  • Profile picture of the author dkate9
    Pay per Click is a method of advertising that is used to attract traffic to the website, it is a paid format of digital marketing helps to draw right targeted traffic to your site in a short time period.
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  • Profile picture of the author dburk
    Apparently, it is a 6 word post that is used as a placeholder for forum spam.

    LMGTFY
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    • Profile picture of the author AlphaWarrior
      Originally Posted by dburk View Post

      Apparently, it is a 6 word post that is used as a placeholder for forum spam.

      LMGTFY
      dburk, I do not doubt what you say, but what is and why have a placeholder for forum spam?

      Thanks!
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      • Profile picture of the author dburk
        Originally Posted by AlphaWarrior View Post

        dburk, I do not doubt what you say, but what is and why have a placeholder for forum spam?

        Thanks!
        Hi AlphaWarrior,

        This is a classic example of what I call dictionary spam, which is a type spam that plagues this forum.

        The basic idea behind dictionary spam is it takes less work and effort on the part of spammers to come up with posting ideas to use as placeholders for their spambots to reply with canned response that carry their spam payloads within the signatures of their spambot generated replies. It requires very little effort and imagination to formulate a "What is [Keyword]" question, and to copy and paste a canned dictionary-like response.

        A spambot can easily deliver several canned responses on a schedule to create the illusion of an actual dialogue. A poor dialogue... one that is fake... contrived... and offers no real value to the forum. It's just intended to get their spam payload delivered and hopefully just barely good enough to not get the entire thread deleted.

        This practice has tendency to lower the overall quality and usefulness of the forum to the lowest accepted level. It's a plague on this forum.

        Don Burk
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  • Profile picture of the author ankitkumarkhanna
    Its a paid campaign and you can advertise your product on google with various campaign like search, display, product etc.
    So we can say its the best way to promote your brand online.
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  • Profile picture of the author dburk
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  • Profile picture of the author Jhelum Sen
    PPC stands for Pay Per Click, which is designed to give the website instant traffic. It is a paid service so your brand name and links are more likely to appear to the searchers. This will increase the chance of getting clicks more often and more conversions.
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    Jhelum Sen, Sr. Content Marketing Executive
    http://www.techmagnate.com

  • Profile picture of the author mietmeerut
    PPC champion is paid service .. Which is very effective in gather websites traffic..
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  • Profile picture of the author dipika13
    PPC campaign can create profit faster than any other online promotion method and can help a company grow.
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  • Profile picture of the author Kit Navock
    Why would you ask that here - there are thousands of poorly written (and well-written) blog articles that answer the same question.
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  • Profile picture of the author ziyapathan
    1) Speed-to-market Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

    2) Reach Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.

    3) Highly-targeted website trafficAssigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.

    4) Testing Capabilities PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. Its also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

    5) Maximize the return on your marketing investment Because you pay for PPC only when an ad is clicked, its easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.
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  • Profile picture of the author sujathasri
    PPC ads are a great option to complement your incoming marketing efforts and maximize your coverage on. I will give some reasons why you should create and run a paid search campaign for your business, you bringing quickly, targeted traffic also you can reach more audience, Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics.
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  • Profile picture of the author Mariaparkar
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  • Profile picture of the author siddeshmalhotra
    It's difficult to get visitors on a site easily as Google wants relevancy for the post you are doing on different sites listed in its database. There are many marketing techniques that can help you to generate traffic for your sites but they won't last for a long time. This is the reason why some of the sites take the help of paid campaigns like PPC which is a search engine marketing technique.

    For getting instant traffic on a website & on a consistent basis, PPC is being used mostly. This generates leads for a website till you are paying for the ads running on search engines on specific keywords. It's beneficial to upsurge the rank of a website in different search engines.
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  • Profile picture of the author tyagi
    This Google's product offer PPC (Pay Per Click) advertising which is a primary module and
    incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per
    Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering.

    Thank you!
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  • Profile picture of the author itshibsankar
    PPC stands for Pay Per Click. PPC is a paid advertising for google. It is also called search marketing or search advertising. The benefit of PPC has generated the traffic and speed to market, and also maximize the return of your investment.
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    I have been working as an SEO specialist and do also maintaining the database of emailnphonelist for last 6 months.

  • Profile picture of the author Mariaparkar
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  • Profile picture of the author spartan14
    Let me explain you this way .To make lets say 10 000 visitators to your site you must work hard to get them 1 month or 2 or maybe 3 depends on trafic experience .But with paid per click trafic you can achieve 10 000 visitaors in 2 or 3 days ,of course you pay for them but you dont must work 2 or 3 months .And usualy paid trafic its more targeted that free trafic
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  • Profile picture of the author Rickyarora
    PPC is the best advertising tool offered by google to promote your business online. You can take PPC ad according to your budget. Through PPC ad on internet, lots of customers attracts to your business.
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  • Profile picture of the author dburk
    ...and the spam just keeps coming.

    This thread, like so many others these days, is merely a placeholder for spam bots. If only we had moderators they would likely delete this thread.
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  • Profile picture of the author Ronitak
    PPC is the search marketing technique in which advertisers pay a fee each time one of their ads is clicked. You can get a lot of traffic by PPC.

    Benefits:

    Reach -
    PPC will help you in increasing your online presence and thereby reaching your target audience easily.

    Get target audience – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

    3) Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.

    4) Testing Capabilities–
    PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile.

    5) Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI.
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  • Profile picture of the author Benjaminchan
    1) Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
    2) Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
    3) Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
    4) Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.
    5) Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.
    Although PPC (paid ads) drives visitors to websites, potentially grabbing prospects’ attention, marketers must ensure to continue to nurture and develop a lasting relationship with them. PPC alone will only offer limited results. With no brand awareness or value proposition, PPC campaigns may only attract window shoppers. Remember, not every marketing channel operates in a vacuum and not every click will result to buying, therefore an intelligent PPC campaign structure is needed to improve the value and relevance of your paid search marketing efforts.
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  • Profile picture of the author tomino
    Only I will say you about the PPC it means that if you have a website and you want increase more traffic within few days than you should do of PPC although you know that you have to spend some money for this site than google will see your site into the top of the list.
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  • Profile picture of the author luciesmazanska
    PPC means Pay Per Click. It is designed to give instant traffic to the website. The brand name and links are likely to display to the searchers because it is a paid service. With this, you have better chance of getting clicks and conversion more often. So it is arguable the best way of promoting your brand online.
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  • Profile picture of the author Harsh1987
    1. A Higher ROI:

    Marketing is all about one thing: generating the highest possible ROI (return of investment) each month. PPC advertising ensures that you generate a higher ROI by placing your ads in the most relevant online places, where they are displayed to specific people in your target market, encouraging valuable click-throughs. This makes PPC advertising one of the most profitable marketing channels.AdWords has proven to have an ROI up to 5 times greater than other online advertising channels. PPC is also ideal to drive traffic to your website or landing page relatively quickly to start generating sales. By using analytical tools, PPC ROI is extremely easy to calculate and provides an in-depth report of the campaign’s performance, indicating if the campaign strategy needs to be improved.

    2. Target Consumers:

    PPC enables extremely precise targeting with keywords, categorised demographics and interests. In this way PPC advertising ensures your ads are displayed to the correct audience, generating real, relevant leads. You can also make use of device-specific preferences to target mobile users, since 53% of paid-search clicks occur on mobile devices. You can also make clever use of retargeting to proactively reach out to people who have already shown interest in your product.

    3. Control Budget and Spend:

    Budgeting for PPC is easy, and there are no surprise costs involved. With PPC, specific daily and monthly budgets are set, ensuring you do not exceed your acceptable digital marketing expenditure. These budgets can be edited whenever necessary and will influence the number of times your ads display each day. PPC gives you a reliable flow of traffic for your pre-set budget. Keep in mind that you can’t expect great results with a tiny budget, especially if you’re bidding on an expensive keyword.

    4. Only Pay When Someone Clicks:

    As indicated by the name, you pay per click. It’s as simple as that. Only once a user clicks on your ad do you get charged for it, almost completely eliminating unnecessary costs that may be incurred through other marketing channels. Thus, PPC is the most reliable ROI for online advertising. When compared to traditional offline advertising, PPC gives you better value for money. With offline marketing, you spend exorbitant amounts of your marketing budget and hope for the best that it reaches your target market, and they engage. With PPC, you now know that the people engaging with your ads are actually interested in your offering.

    5. Help Your SEO:

    You know how important SEO is for your site and you know it’s a long-term commitment. Do you know that SEO and PPC work really well together? Provided your website is undergoing continuous SEO development, content and keywords used within PPC ads can tie in with your website, improving overall synergy and ranking of your site. PPC can also help you to discover which keywords are popular, receiving clicks and conversions, which you can then implement in your SEO strategy. PPC can also aid your SEO strategy by ranking new keywords a lot quicker. This is particularly useful when your ads are time-sensitive or based on current events. Although PPC can show results quite quickly, you need to be patient with PPC before you see substantial results. Run your campaign for at least 3-6 months to assess results before giving up.

    Techmagnate is a leading digital marketing agency to provide top-notch PPC Services in India. You can try for better business growth and generate revenue.
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  • Profile picture of the author prakashdazzling
    The biggest advantages of PPC is your add will show for the target keywords without Need of SEO. But it is only preferable for the short term practices because It suck more money.
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    Digital Marketing Executive - FastPayee

  • Profile picture of the author Aniketpatil
    Pay Per Click is used for advertising on internet in order to increase traffic, promote products, generate leads and to get higher customer engagement to your website.
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  • Profile picture of the author dipika13
    PPC is the best way to get more visitors to your site.
    The benefits of PPC:
    Fast result
    Reach the audience
    Brand recognitions
    Budget friendly
    Highly targeted traffic
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  • Profile picture of the author badboy_Nick
    Originally Posted by pxmediainc View Post

    What is The benefit of PPC?
    In a nutshell, with PPC you only pay whenever a user actually clicks on your ads rather than per impression, viewer, listener or eyeball like in traditional advertising where you would pay a rate for your ad being shown on TV, Magazines, Newspapers, Radio, etc.

    Also, as a result, the benefit of PPC such as Adwords or BING search is the traffic quality is amongst the highest in the industry - which means the clicks you can buy will generally produce a high-quality customer for your business.

    So PPC is a VERY efficient model of advertising your product to your potential customer base

    Nick
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    Read my incredible story: www.affiliatechamp.co.uk
  • Profile picture of the author Neha Kaushik
    Give fast result.
    Budget friendly
    not depend on seo or google changes
    reach the right audience
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  • Profile picture of the author RoadpointLtd
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  • Profile picture of the author Sreesri
    5 Benefits of PPC:
    1.Speed to market
    2.Reach
    3.Highly targeted website traffic
    4.Testing Capabilities
    5.Maximize the return on your marketing investment
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  • Profile picture of the author tunydaniel
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  • Profile picture of the author Neha Kaushik
    PPC means pay per click and it helps to get traffic and leads. In PPC easy to manage costs track conversions and determine your ROI.
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  • Profile picture of the author Jhelum Sen
    PPC is paid per click. When you want instant results you go for paid marketing. The prime paid marketing service is known as PPC. It is little critical to do PPC by your own, so people generally prefer to hire renowned digital marketing agencies like Techmagnate and any other to conduct these paid service and get immediate results.
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    Jhelum Sen, Sr. Content Marketing Executive
    http://www.techmagnate.com

  • Profile picture of the author Jordan Stark
    If you are an affiliate or CPA marketer, there is no better strategy for PPC marketing than the Phoenix Formula. I've yet to see anything better.
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  • Profile picture of the author Martin smith
    PPC stands for pay per click, it is one the best technique offered by google to promote our website online, and it is create profit faster than other online promotion methods.
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  • Profile picture of the author piyushchandrakar
    Pay per Click or Cost per Click is a method of advertising that is used to attract traffic to the website.
    Here is a list of advantages of using the pay per click:
    1. Increased Traffic
    2. Reliability
    3. Efficient Tracking Method
    4. Target Approach
    5. Incorporation with Other Channels
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