PPC/ AdWords - My New Job
- PPC/SEM |
So i recently( November 2016) got offered a position to do PPC for my company, or rather help with it in the German market ( as I am German livning in th UK). My company used PPC in most countries where they cell their products, but we are now trying to improve most countries. That's why I am there to try and improve/ make changes to the German account so its even more successful than before.
I never studied Marketing or ppc in my life before but since last year I just used Googles Study Guides, Books and other sources to understand the whole ppc/ adwords world a bit more, which I certainly do now. I also passed Exam Part 1 in AdWords last week, so I just need Part 2 to become certified.
Passing Exam Part 1, I also finally started PPC Work. I set up a new campaign, collected tons of keywords ( 170), used adwords editor, uploaded my finished campaign and made it live. My Manager/ Boss told me to do an exact campaign. So for every keyword we have an add with the exact same name and the same name im the ad group to make sure the quality score stays over 8 at least. Most of the ads quality score is between 8-10 which definitely is great in my eyes, as also the cpc is lower now for each ad.
( We will of course just keep all ads up for a while to see which of them perform best and then probably remove/ change a few of them)
The campaign went live on Wednesday Evening and since then I finally see clicks, impressions, and all that data....but...I am missing conversions....
I finally got one pretty big conversion with my top keyword but nothing else since then.
My Question now is, is there a way to increase my chance to get more conversions?
I thought about increasing m bids a tiny bit, as my quality score is as high as possible anyways.
I also use sitelink extensions for all ads, I use call to action in most ads and I also show what we offer like free delivery a two other information.
But is there anything I am missing? OR should i just be a bit patient?
Thanks a lot for your time guys,
Nico
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