More Conversions & Less Costs...

Hi Nico,

Since you have a great quality score, the only way to move forward is to improve the following factors.

1. Your lander
2. Your sales funnel
3. Keywords

Make your site has great follow-up procedures in place to make more
sales from customers who left without purchasing any items from your store.

Moreover, you can improve your sales funnel to get more sales (upsells) so
you can increase your profit margin on the backends.

Lastly, if the existing keywords prove to be unprofitable, try to engage new keywords
to bid on. They tend to be cheaper if you take the effort to look for them.

Hi Nico,

Congratulations on getting your first campaign setup and launched.

Your 8-10 Quality Scores are a sign that you do not have major account structure issues, and that your ads CTRs are very competitive. Clearly you have written some compelling ad text, good job on that task. Now you should be set to gather the data you need for the first round of optimizations.

You need data before you can begin your first round of campaign performance optimizations. If your ad spend is high enough you should be approaching the level of data needed to take action. This is the point where you have actionable data to inform your campaign performance optimization decisions.

Apply Marketing Basics - Start With A Goal

At this point you just need to begin implementing basic marketing principles that include market segmentation as part of a marketing plan based on a well conceived marketing strategy design to achieve your specific marketing goals. Everything hinges on your specific goals, if they are well defined smart goals it will allow for a better plan and better chance of success. Try to remember marketing is a competition and only the best strategy, plan and execution will win.

Once you have your primary marketing goal for your campaign clearly defined, you can then identify the key performance metrics that measure your progress towards that specific goal. You might be tempted to skip the process of defining a specific goal, or to just settle for a overly generalized goal, that will put you at a disadvantage. Without a clearly defined goal the direction and progress of your optimizations tactics will be fuzzy at best, and certainly not optimal.

Segmentation Is The Key Concept

Stop looking at your campaign results in aggregate, and instead focus on individual market segments. Some ad groups and keywords will have better performance than others. Dig deeper and analyze each individual market segment, and not just each individual keyword, but down to each individual search term.

Some search terms will cost more and convert less, some will convert more and cost less. Start the process of optimization by adjusting you budget and bids to spend more on search terms that convert more and cost less, and reduce you ad spend on terms that cost more and convert less.

Optimization Is A Process, Not A One-Time Event

You might be tempted to simply stop ad spend altogether on segments that have not yet converted well, but at this early stage of campaign optimization you are likely looking at relatively small amounts of data and results will tend to be random. A search term that performed poorly over the past 2 weeks might suddenly perform well over the next 2 weeks, or vice versa. Performance metrics are not always even from one week to the next, you need to gather sufficient data to be reasonably certain of making a valid decision. Making frequent yet gradual adjustments will continuously improve your campaign performance and allow for automatic correction in optimizations as more data is gathered

As you gather enough data you can begin optimizations on other segmentation methods, common segments to analyze and gather marketing insights for PPC campaigns are Location segments, Device type segments, Hour of day, Day of week, Networks, Ad positions, etc. There are many ways to segment your data, and you can optimize campaigns based on nearly any segmentation scheme that you can conceive. Just get started with the basics and add to it as you gather enough data for more advanced segmentation schemes.

CRO to the Rescue

Ad performance optimizations can only get you so far, you need to go beyond the ad and focus on improvements to landing pages, pricing models, checkout process, upsells, cross-sells, and packaging (sales funnels) to improve AOV, or Marketing automation and lead nurturing to improve the value-per-click of your lead generation campaigns. Also customer retention, referral marketing and customer loyalty programs can boost the value-per-click of your PPC campaigns.

Advanced Marketing Strategies

A simple strategy is all you need to get started, but to win in a competitive marketplace you need a superior marketing strategy, one that involves multi-channel, multi-step marketing. Develop a strategy that fully utilizes all stages of the marketing funnel to take your campaigns to the next level and to really dominate your niche.

At 2 weeks in, you've barely scratched the surface of whats possible, buckle-in for a long journey and lots of optimization opportunities to come. Good luck and lets us know if you need advice along the way.

HTH,

Don Burk

On top of what is already said, make sur your ad groups include highly related keywords and ads that takes visitors to related pages. This will increase your QS and Conversion ratio.

I als think as majority of people the succes with ppc contains highly targeted keywords .Because in this way you will get more fast sales

Hi Nico,

Here I would like to tell you that the conversion rate very much depends on:
1. Ad Text and quality
2. Landing page
3. Offer
4. Keywords

As you are saying your ad's quality score lies in between 8-10, that means the ad copies are fine. So, in that case there might be problem with your landing page or the keywords you are targeting.

1. check whether your landing page is user friendly, and have all the offers that you are mentioning in the ads.

2. Also, check the search console and Adwords for the queries visitors used to search.. and add them to your keyword list.

3. Have you added negative keywords. If not, then please make use of negative keywords. Negative keywords can be: free, images, pictures, or many other depending on you services.

Hope this will work for you.

Let me know in case you need any further help.

If you want to gain more conversions then you must to get score 8-10 in (quality score) Adward google.