More Conversions & Less Costs...
- PPC/SEM |
so since I've started my first PPC Campaign about 2 weeks ago I finally got nice conversions but also not so nice costs... In total I got 1300+ clicks on my ads for example and my conversion value/ cost is at about 2.0 ( looking more like it will go under 2.0).
My main problem is the costs factor for the ads. I already paused the 3 major ads that havent given me any sales but high costs. But I have no idea were to improve to lower the costs and improve the sales. The quality score of my ads is always between 8 and 10, so it cant be because of that. The offers our company has ( retail) are very good and we have a wiiide range ( we sell to different countries and are UK based). I run or rather help to run the German PPC account to help and increase our sales but its not working how I imagined it.
Is there anything I missed? The daily budget isnt that high atm as my campaign is like a 'test' to see how its performing and so far the old campaigns results are better than mine but if i compare them I do pretty much all the same ( except the daily budget and cpc bids are a bit different)
Do you guys have any suggestions as to how I can improve my sales and more important, to lower the costs?
Would be great if you all could help me
Thanks
Nico
P.S.
The campaign is an exact campaign, average ad position 2.3
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