FB Ads For Events - Expert Help Needed
- PPC/SEM |
I've been really lucky and have created a game the people seem to love - whilst I can't talk about it in great detail, what I can say is that we run events where the players all turn up and play on the same day - and we've had some recent Facebook success, creating events that have had 600-1000 "interested" attendees, which turned into a profit of around $5k in ticket sales from a $200 advert spend - sound great right? Hold tight...
Recently, I've been having huge problems getting a consistent "cost per event response" from my ads - whichever town we are targeting, I always use the same customer profile (age, interests, etc) a similar location radius and the same ad copy - some adverts have a cost as low as $0.10 per event response but most fall somewhere in the $0.30 to $0.50 mark - I can still make good money from these. However, I've noticed that after an initial good few days (5-10 days) the cost per event response begins to rise significantly - like up to $1.50 per response and beyond.
So I have some questions for you experts please:
1) Is it normal for an advert to start off great and then suddenly start to see the costs rocket? Can I influence this?
2) Is it normal to see the costs suddenly rocket after a very minor tweak to say the scheduling or budget?
3) If my aim is to get folks to hit the "interested" button on an event, should I simply be targeting "event responses" or should I try "post engagement" too?
It's frustrating currently - I know I can make good money from an event that has just 500-1000 people interest - but the inconsistencies of getting to that figure with ads is driving my insane.
Any help very much appreciated - I realize I'm making this up as I go along and am a FB ads novice so please be gentle :-)
All the best,
Trev
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joshuajdy -
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LucidWebMarketing -
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