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Confused about ad groups

by karmadog
1 replies
  • PPC/SEM
    • |
Say for instance I am an affiliate marketer, and there's a health product I want to promote with PPC since I've had success selling it with free traffic.

So, I create a campaign for that health product. Just to be a bit more specific and make this a bit easier, lets say it's a product about how to get rid of Sciatica..

What would each ad group consist of, and why exactly do I need multiple ad groups?

Thanks.
#confused #groups
  • Profile picture of the author LucidWebMarketing
    Ad groups are there to basically separate products from each other. You have a sciatica product. Good. Then you have say an acne product. You wouldn't mix the sciatica product's keywords with the acne product's keywords in the same group, wouldn't make sense as would having ads about both products. Google triggers an ad in your group based on your keywords and doesn't distinguish one ad from another.

    Now you may have two or three different sciatica groups. Each would have different keywords based on a theme. For instance, you may want to target sciatica treatments in one group with appropriate ads and another group targeting those searching for leg pain (that's what sciatica is, right?) treatments, without any reference to sciatica. Maybe a lot of people search on leg pain drugs or something like that. Your product may not be a drug but maybe it can help them. So, have a group with that theme. The ads would be different since you are targeting a different demographics. Granularizing groups based on themes like this helps targeting those searching on those keywords a lot better, with ads that can be more relevant and thus tend to convert more.
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