PPC Display remarketing campaigns
- PPC/SEM |
I have been running successful PPC search campaigns for a few years now and am just getting into display remarketing and need advice as to expectations , is this correct ?
1.) This will generate lots of impressions with very low CTR <0.20%
2.) There will be very few conversions as the searcher is not actively looking for the product.
3.) CPC's will be alot lower.
I appreciate this is all very general and all campaigns are different but its about setting my expectations, not facts . Any advice you can help with is much appreciated.
Has anyone actually run any successful remarketing campaigns ?
Many thanks in advance
Mac
theaffiliatepod.co.uk
Less work More money More time
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com