To cut a long story short, I am managing a vehicle leasing website for the company I am currently employed by.
Last month, I spent 500 ($624) just on AdWords & unfortunately, the clicks we received have not turned into one sale. However, we did receive one enquiry, but that did not lead to a sale.
I geo targeted the ads to be localised near our business (20 miles around the area we operate in)
For this month, I have turned the budget down a little. We now have 12 per day ($14.98) being spent on this campaign and I'm only receiving 11 clicks per day? is this normal?