Tracking Google Keywords Source

by cherryeyed 11 replies
Hi everyone, I would need some advice from the experts here on tracking Google Adwords Search Network campaign. I would like to track the keyword source for every click I generated on my Google Adwords Search Network using Google Analytics. I am currently looking into using GA campaign URL builder to generate the campaign parameter and then upload the final URL with the custom URL generated on my Google Adwords.

Is this a correct method to track a keyword source or would you advise me anything better?

Thank you in advance!
#pay per click/search engine marketing (ppc/sem) #google #keywords #source #tracking
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  • Yes, just wait & analyze the data in GA,

    You will get which campaign have better conversion
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  • Profile picture of the author Sergio80
    Hi Cherryeyed,

    Why do you need to track the source ? Google Analytics already give you this detail in the reports. If you can be more detailed on what you are trying to do, it would be better.
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  • Google provides you the UTM source and tracking the source with complete detail such as IP and location of the traffic can't do anyone better than Google. As you have mentioned that you are using GA campaign URL builder, which is pretty good. Do not use direct UTM code to measure the traffic, as there are many tools through people generate the Raw traffic.
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  • Profile picture of the author dburk
    Hi cherryeyed,

    Google AdWords will do this automatically, but only if you enable auto tagging in you AdWords account.

    The best way to do it is to link your Google Analytics account to your AdWords account. By linking the accounts it will automatically enable auto tagging in AdWords if it isn't already enabled. In doing so, you will get data from Google Analytics flowing back into your AdWords account making it even easier to optimize your campaign performance using automated scripts.

    HTH,

    Don Burk
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  • Profile picture of the author altonroot
    If you want to know exact keywords which led to click on your website then use third party tracking likes of has-offers etc. Google analytics and adwords both gives you overall idea.
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  • Profile picture of the author Uchiha Itachi
    You should remember the performance of your ads and your keywords can fluctuate. Web traffic changes every day and normal fluctuations can affect the performance of your campaign. In addition, the current event could potentially have a significant influence on the number of impressions and clicks you receive.
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    • Profile picture of the author dburk
      Originally Posted by Uchiha Itachi View Post

      You should remember the performance of your ads and your keywords can fluctuate. Web traffic changes every day and normal fluctuations can affect the performance of your campaign. In addition, the current event could potentially have a significant influence on the number of impressions and clicks you receive.
      Hi Uchiha,

      You must have accidently posted your reply to the wrong thread, nothing you said seems to apply to this discussion. Can you connect the dots somehow?
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  • Profile picture of the author effectivesite
    As mentioned by dburk, auto-tagging will add the keyword in Analytics. If you'd rather create your own url template however using the UTM url builder you mentioned, then you can put {keyword} into the url template and it will automatically be replaced by the keyword you're bidding on, which triggered the ad. i.e. you could put utm_term={keyword} and Analytics would pick it up. Auto tagging will be the easiest though if you don't care about the url structure.
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    • Profile picture of the author dburk
      Originally Posted by effectivesite View Post

      As mentioned by dburk, auto-tagging will add the keyword in Analytics. If you'd rather create your own url template however using the UTM url builder you mentioned, then you can put {keyword} into the url template and it will automatically be replaced by the keyword you're bidding on, which triggered the ad. i.e. you could put utm_term={keyword} and Analytics would pick it up. Auto tagging will be the easiest though if you don't care about the url structure.
      Hi effectivesite,

      Yes, you can disable auto tagging, or change settings in Google Analytics to allow overriding the auto-tagging if you really need that option for some special purpose.

      However, keep in mind that manual tagging does not capture search terms, only the keywords that triggered the ads. If you want to capture search terms, you need to keep the auto-tagging feature enabled and use the "allow auto-tagging override" feature to get all the data including search terms.
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  • Profile picture of the author Ronitak
    Google Analytics is the best tool for this. Just link your Google Analytics account to your Adwords account.
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