PPClick or PPCall for Insurance verticals?

by BobanV 6 replies
From your experience, which one is better for Insurance lead generation?
#pay per click/search engine marketing (ppc/sem) #insurance #ppcall #ppclick #verticals
Avatar of Unregistered
  • Profile picture of the author ChrisBa
    Both can work.
    It just depends on your experience, if you know PPC better, you will likely do better with PPC. If you know Pay Pay Call better, you will likely do better with pay per call.
    {{ DiscussionBoard.errors[11016270].message }}
  • Profile picture of the author RecPlayer609
    This is going to sound stupid, but I'm new... Are you talking about legit Insurance, as in Life, Automobile, or Renters Insurance? --- I've seen other posts about Insurance, is this a profitable market?

    Thank you in advance!
    {{ DiscussionBoard.errors[11020129].message }}
    • Profile picture of the author mrvm1
      Yes insurance verticals are very profitable if you know how to run a PPC campaign, higher CPC's but bigger CPL.

      Less work More money More time

      {{ DiscussionBoard.errors[11023505].message }}
  • Profile picture of the author mrvm1
    Never run pay per call but pay per click is very profitable if you know how to run a PPC campaign.

    Less work More money More time

    {{ DiscussionBoard.errors[11023507].message }}
  • Profile picture of the author darjar
    I would suggest to not use PPCall at all (for most businesses), the only exception will be a type of business where people only call to inquire and do not look for extra information first (read page text and call if interested), PPCall may work for all types of emergency services (you call to get somebody to come),

    Problems with PPCall:
    1. people are used to see the website after click and bounce back when they see their phone calling (tested!),
    2. most inquiries people want to see/read something before they decide to call you
    {{ DiscussionBoard.errors[11028306].message }}
  • Profile picture of the author dburk
    Hi BobanV,

    Typically, lead generation for Insurance is done through web form more than any other method.

    There are some types of businesses that call-only campaigns perform better (i.e. locksmiths, bail bondsmen, towing services, taxis, etc.).
    {{ DiscussionBoard.errors[11028774].message }}
Avatar of Unregistered

Trending Topics

  • 10 {{ upvoteCount | shortNum }}

    Hi warriors New to all this

    Been doing some studying for awhile on internet marketing, email marketing, cpm, cpa, etc.. I am lost how and where to start. i thought maybe i should just walk away ... [read more]

  • 16 {{ upvoteCount | shortNum }}

    Is this a good idea?

    melpa64 in Internet Marketing

    Hey Guys, I just wanted some advice from those of you run or have run a web design/development business. I have have just finished my site for my new web ... [read more]

  • 19 {{ upvoteCount | shortNum }}

    Hello, I'm Very Experienced at Partial Success

    Hey everyone! I am not new to the Warrior Forum, but I have not posted before so I wanted to introduce myself before I start getting involved here. What Am ... [read more]

  • 63 {{ upvoteCount | shortNum }}

    How do I get more clicks or traffic on a particular keyword?

    Nikhil Bansal in SEO

    I have some keywords that have a great ranking on Google, but they don't have clicks and traffic, so I want to know how can I get more traffic and ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Too Many Directory Links

    longrobnc in SEO

    I recently finished an agreement with my SEO company. In their parting email, they sent me a message to stop building citations and directory listings to my site. Their opinion ... [read more]